The words "If You Are the One" had already been registered in February 2009 by Jin Ahuan, a young man from Wenzhou.

A trademark infringement dispute regarding trademark "reverse confusion" kicked off.

The case went through the first and second instance procedures for three years. The second instance of the Shenzhen Intermediate Court ruled that Jiangsu Satellite TV should stop using the name of the "If You Are the One" column on the grounds of "reverse confusion."

"If You Are the One" has been temporarily renamed "If You Are the One" and will be broadcast in the original time slot on Saturdays.