1. Individuals can apply for trademark registration.

2. Legal basis: Trademark Law of People's Republic of China (PRC).

Article 7 The application for registration and use of trademarks shall follow the principle of good faith. A trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management.

Article 8. Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.

Article 9. The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. Trademark registrants have the right to indicate "registered trademarks" or registration marks.

Second, how do individuals register trademarks?

1. There are two ways to register a personal trademark. One is to go to China National Intellectual Property Administration Trademark Office and register step by step according to the website guide. Another way is to entrust a trademark agency to register. The trademark agency will give you professional guidance, tell you what materials you need to prepare, and help you search and analyze the trademark registration plan.

2. Whether you register with the Trademark Office or entrust an agency, you should pay attention to the following matters:

First of all, information preparation: prepare a copy of ID card and individual business license. In China, to register a trademark, an individual needs to register an individual business license. This may set a threshold for cybersquatting, on the other hand, it also reflects the commercial nature of trademarks.

Secondly, we should find the right trademark. There are a large number of registered trademarks in China. The good words you think of have basically been registered by others, so it is very necessary to do a full search and analysis before registering a trademark, otherwise it will not only waste money, but also waste time.