China people are very particular about naming. When naming a firm, the name of the founder must be measured. Naming a child depends on the date of birth and what the five elements lack. The name of the brand is more particular. If the thunder is deafening and the bright moon is in the sky, even if things are not good, they can make a name for themselves. Didn't you see that Leonardo da Vinci's furniture has become Italian, and so has the head of the old man. They are all veritable outdoor brands and the names in them are very particular. According to the top five outdoor sales in China at present: Colombia, Pathfinder, The North Face, Wolf Claw, and Osoka (it is estimated that it is only based on various outdoor data that I personally refer to, please don't be harsh if there is any difference, this article only discusses the name) Colombia: Colombia, needless to introduce, is the name of the country and the name of the theater, which is self-evident. The only drawback is that the specificity is not high. Fortunately, Taikoo's people are all retailers, which makes such a brand the largest in the country, and their names are also given extra points. There is even a problem: the country name cannot be registered. Pathfinder: China's first outdoor brand, good name, good luck, the first batch of GEM listed at the right time. North Face: As a former face practitioner, I can only say that I hate iron not to produce. Formerly known as Lespheus, it gradually became famous. As soon as Fu Wei took over, it was renamed: North. Plus folk: north face; Abbreviation: TNF North Face, this is a mess. Everyone in the Qin dynasty knew about unified measurement, and you said that the United States didn't know to unify a name. No way, foreign companies sometimes ignore us in China, especially a few years ago. Look at Nike. Formerly called Nike, Nike and Knight, it does not affect the status of Nike's boss. Try to tell us a truth: the brand name is no longer important. The problem is that all brands can't be too big brands now, so you should learn the following two typical positive and negative cases: Jack Wolf Skin: This brand, if translated into Jack Wolf Skin, I don't know if it can be so popular. Anyway, the name Wolf Claw and LOGO complement each other, which provides strong support for the rapid promotion of Wolf Claw. Therefore, Husky is the same routine, and I have to admire Lian Ya's skill. Ozark: Osoka, you said you were a China brand, and you took a foreign name. You started first, but you did it tepidly. Sponsoring the national mountaineering team is not a fire, it is time! Who gave you a foreign name? Finally, another French brand: Solomon: Solomon used to be tepid in outdoor channels, but it has a domineering leak detection name-Solomon. I like this name very much. Although it is rare in the market, it is easy to remember six or seven years ago. From 20 13, the brand company Amafen Sports registered a new name: Solomon! To be honest, I really don't agree with this name. Solomon is Solomon. You can't register if you can't. Just remember anyway. I heard that 20 13 will change the LOGO. You can change it to a nice one. It used to look like a gossip, but now it's like this. what do you think?