The wide application of labels and the continuous development of label varieties naturally promote the development of label printing technology. Label printing covers all printing methods such as flat, convex, concave and screen. It can be seen from the development trend of global labels in recent years that flexographic printing, narrow web printing, and digital printing have become new highlights in label printing in European and American countries, and they are also the development trend of label printing.
Labels are mainly used in products and industries such as daily chemicals, cosmetics, electronic appliances, medicine, daily necessities, food and beverages, supermarket retail and logistics. Among them, daily chemicals, food, and medical products have particularly prominent demands for label products.
According to data from the label printing industry research group of the Qianzhan Industry Research Institute, my country's label printing output value was 19 billion yuan in 2010, with an output of 2.5 billion square meters, a year-on-year increase of 20%; in 2011, the label printing output value was 23 billion yuan Yuan, output reached 3 billion square meters, a year-on-year increase of 20. my country's label printing industry has achieved rapid growth with the development of the market economy, especially the rapid development of daily chemicals, food, detergents, medicine, cosmetics, home appliances and small household appliances, supermarkets, logistics and other industries. After several years of development, The label printing industry chain has been formed.
Currently, global self-adhesive label printing can be divided into North America, where flexo printing is the main industry, Europe, where letterpress printing and flexo printing account for half each, and letterpress printing, which is based on different printing methods. These three major camps in the Asia-Pacific region are dominated by India.
In North America, flexo printing is the leading technology for printing self-adhesive labels. The main equipment is a small and medium-sized unit-type printing unit, which mainly uses ink and ink. It adopts roll-to-roll printing and circular die-cutting. It has the characteristics of high production efficiency, advanced technology and compliance with environmental protection requirements.
In the European market, letterpress printing and flexo printing account for half each. The application situation of flexographic printing is basically the same as that in the United States. All letterpress printing uses UV ink. Most of the equipment is laminated or satellite type, and the material processing method is also the same. Roll to roll printing.
The Asia-Pacific region is dominated by letterpress printing, with most developing countries in the Asia-Pacific region. Label printing is still relatively backward. Even if letterpress printing is used, only a few use UV ink equipment, and most label printing is still The use of resin-based ink, roll-to-roll printing and sheet-fed printing methods are the most common; due to the high proportion of manual labeling, sheet-fed offset printing self-adhesive labels are widely used; in the die-cutting method, flattening is used Mainly die cutting.
The "China Label Printing Industry Market Research and Investment Forecast Analysis Report" of the Qianzhan Industry Research Institute shows that self-adhesive labels currently account for 40% of the global label market share, wet adhesive labels account for 42%, shrink labels and packaging Lamination accounts for 9 and 7 respectively. Wet adhesive labels and self-adhesive labels occupy an absolutely dominant position in the global label market. However, as the label industry continues to mature and consumers' requirements for packaging increase, the application volume of wet adhesive labels will decrease in the future, and the processing volume of self-adhesive labels and shrink sleeve labels will increase rapidly. The label printing industry will not give up on high added value. The demand for adhesive materials will gradually expand.