The trademark of Maotai Liquor was originally printed with woodblock printing. It was just a few regular script words "Guizhou Province Maotai Liquor" written in a petal-shaped pattern.

Later it was changed to printed with historical paper. Trademark naming: Chengyi Winery is "Shuangde Brand", Ronghe Winery is "Maisui Brand", and Hengshi Winery is "Shanying Brand".

In 1952, it was renamed "Workers and Peasants Brand". After 1954, there were two types of trademarks: domestic sales and export: "Jinlun brand" (also known as "Gongnong brand") for domestic sales, and "Feitian brand" for export.

During the Cultural Revolution, it was once changed to "Sunflower Brand", and then restored to "Golden Wheel Brand" and "Feitian Brand", which are still in use today. ?