1. Enter the supplier backend. On the page, you can see some new functions. Click the "Distributor Guarantee Service" button under "Service Management" to enter the application page.

2. On the application page, you can see that the application status is "Service Not Activated", click the "Apply for Activation" button to apply.

3. After clicking Apply, the corresponding member account and company name will appear on the page. After verification, fill in the brand that you want to apply for "Brand Authorization" into the blank text box. Between multiple brands Separate with commas.

4. After filling in the brand name, you need to carefully read and sign the "Brand Authorization and Certification Agreement" on the same page. After confirming the signature, proceed to the next step (Note: Please read carefully about the need to freeze the signing of the withholding agreement. Copywriting tips for a deposit of 3,000 yuan).

5. After signing the "Brand Authorization and Certification Agreement", go to the "Alipay Withholding Agreement" signing page and enter your Alipay account and payment password for confirmation.

6. After signing the "Alipay Withholding Agreement", the application submission process is over. Need to wait for review.

Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract; the authorized party engages in business activities in accordance with the provisions of the contract (usually It is to produce and sell a certain product or provide a certain service), and pay the corresponding fee - royalties to the licensor; at the same time, the licensor provides guidance and assistance in personnel training, organizational design, operation and management, etc.

Nowadays, brand licensing is no longer an academic field studied by a few special people. Many companies regard brand licensing as an important tool for marketing. It can even be said that brand licensing has become the most powerful marketing and marketing tool in modern times. One of the most effective methods of brand extension and is applied in an increasing variety of ways.

Baidu Encyclopedia Brand Authorization