worked in the food management department of Humen, Dongguan. In 199, he was transferred to the government of Humen Town, and served as the deputy director of the Finance and Trade Office of Humen Government and the deputy director of the Economic and Trade Office of Humen Government. He is currently the director of the Economic and Trade Office of Humen Government, the president of Humen Fashion Designers Association, the vice president of Guangdong Fashion Designers Association, the vice president of Dongguan Textile and Clothing Association, and the executive director of China Fashion Association.

there are many unforgettable things in everyone's life. Just visiting quickly crossed eleven years ago, when Humen first tried to hold the China (Humen) International Fashion Fair, starting from the first step of setting up a stall, it crossed the thorns and headed for glory. In the past eleven years, Humen, a small town, has embarked on a regional economy dominated by clothing, and a well-known trademark in China, three famous brands in China and more than 3 famous brands in Guangdong Province and national inspection exemption have emerged. When applause from Humen kept ringing, as one of the planners and traders who contributed to the Fair from the first session, and the first witness of the Fair, Tan Zhiqiang of Humen Economic and Trade Office felt excited.

Humen, which has a unique position, is adjacent to Hong Kong and Macao. The spring breeze of reform and opening up has blown here, and Humen people deeply feel the gap between the mainland and Hong Kong. After ideological collision, the awakened Humen people seized the opportunity and firmly locked clothing as a pillar to drive the development of regional industries, and the leading role of the government fell to Tan Zhiqiang, then the deputy director of Humen Economic and Trade Office. In the mid-199s, the owner of Humen clothing changed from selling clothes at first to manufacturing clothes, and several clothing factories appeared on the land of Humen. With the expansion of processing capacity, naturally began to desire to go out. So the concept of "fair" began to appear in the minds of Humen people. Some people say that the Humen government is bold, and a small town has set its sights on the high starting point of the international clothing fair. Humen people say that it may be because of the influence of the market economy consciousness of Hong Kong compatriots who are close neighbors.

At the beginning of p>1996, the leaders of Humen Town Government decided to hold a fair. In order to find the fair merchants, Tan Zhiqiang gritted his teeth and took a few people from Fujian to Hunan, Hubei, and then to Jiangxi, regardless of fatigue and fatigue, and ran a dozen big cities in one breath. The conclusion is the same. People only know that there was "smoke of Lin Zexu" in Humen in the past, but I don't know that there is still "Humen clothing" today. In the confusion and wandering, Tan Zhiqiang did not retreat, but actively mobilized Humen's own enterprises to do it first for others to see. When the first fair was held, Humen was honored to invite the relevant leaders of China Textile Industry Association and some Hong Kong businessmen. Although there is no experience in holding exhibitions, exhibitors have received orders several times more than usual, which gives the organizers confidence. At the same time, as soon as the brands of "Pure" and "Song Ying" appeared, many followers emerged out of control.

Today, Humen has more than 3,5 registered trademarks, and its popularity in China is also evident. Humen clothing sales accounted for 3% of the total in Guangdong province; At present, there are 2, registered garment processing enterprises and 25, people engaged in the garment industry in the whole town, with an annual production of 2 million garments per suit, sales income of 13.5 billion yuan, and foreign exchange earned by export of 3 million US dollars. The total output value of the garment industry in the whole year is 8.8 billion yuan, and more than 8, shops with fashion cities as the main force have become a veritable "never-ending clothing booth" and are known as the representatives of "Southern School Clothing".

In fact, Humen Clothing Fair is closely related to those famous local clothing brands. Only when you own your own brand will the fair prosper. When we started to create a clothing brand, it was the government's guidance and agency. If a clothing enterprise wants to apply for a registered trademark in Guangzhou, it will take half a day from Humen to Guangzhou, and it will have to stay in Guangzhou for one night, and it will be successfully completed the next day. At that time, many garment enterprises were busy making money in their hands, and rarely thought about creating a brand. The government specially sent three people to represent the trademark for the enterprise, and took nothing.

After the trademark "Pure" was registered, Luo Weilie, the owner of the clothing enterprise, always felt that his enterprise was missing something, so he found the trademark "Grey Mouse" run by the government. The process of trademark is also an inevitable trend for enterprises to become bigger. Tan Zhiqiang told reporters that one-third of the trademarks in Humen's garment enterprises are government-sponsored.

Humen garment enterprises have taken the first step from trademark-free to trademark-owned, but how to increase the connotation of trademarks, make them become well-known brands, and make people feel the connotation of brands, which is the promotion of Humen International Service Fair. Counting, from the first session to the eleventh session, the government has invested more than 1 million yuan in publicity, and the government has to screen more than 3 enterprises for centralized publicity at each exhibition. Tan Zhiqiang has never reached out to any enterprise. When some enterprises ask him for publicity, he directly introduces the media and never charges an agency fee, which is why many bosses have to admire Tan Zhiqiang. They affectionately call him A Qiang. "Pure" is the first brand in Humen to become a famous brand in China. This boss is Guo Donglin, who is called "handsome" by Cantonese people. Although he has a dull mouth, he always says to everyone, "A Qiang is a good man and a good friend of mine."

There are many bosses who make friends with A Qiang. One of them, Miss Li, a native of Chengdu, Sichuan Province, started her business in Humen and made a fortune from the wholesale clothing business. When she returned to Chengdu for the second time to engage in real estate, she called A Qiang and sincerely hoped that he would have a chance to take a walk in Sichuan and have a look. She said, "I will never forget A Qiang's help to my enterprise!" Yes, when she drifted to Humen alone and fell ill in the hospital, it was A Qiang who appeared in time to pay for her medicine, which made her out of the predicament. She succeeded, and it is natural for her to thank A Qiang.

Tan Zhiqiang, a native of Humen, dedicated himself to the 11th China International (Humen) Fashion Fair with his wisdom and personality, and devoted his wonderful life to his beloved cause! Now, another new starting point is in front of him, that is, how to upgrade Humen clothing in the future. There is reason to believe that he will hand over a satisfactory answer sheet under the new topic.