From the time point of view, the time of trademark registration is obviously not dominant, because in the absence of external and internal resistance, it will take nearly one year after approval. However, the transfer time varies from person to person, which usually takes several months. However, because the license contract can be signed after the transfer, it can be used immediately. Obviously, the advantage of the transfer has prevailed.
Depending on the probability of approval, both registration and transfer must be approved by the Trademark Office. The difference is that the approval of registration needs to go through procedures such as examination and announcement, while the transfer only informs the Trademark Office of the submitted transfer application. Many times the transfer can be passed, so the probability of approval is relatively high. In this respect, it seems that transfer is easier to be recognized.
Regarding the definition of names, registered names need to be designed. Of course, the enterprise can have any name it wants, provided that there is no similar trademark in the trademark query, otherwise it needs to be changed again. The name of the transfer has been approved, so the name has been determined, but there is no need to worry about the name of the enterprise. Choosing the name that conforms to your own enterprise depends on the actual trademark display.
The price of trademark registration is naturally lower than the transfer price, but we should know that registration can not be passed as soon as it is registered, but it has to go through many procedural steps, such as rejection or objection in the process, or re-registration, all of which involve money. Although the transfer price is relatively high at once, it can be paid at least once. Depending on the choice of enterprises, the registered price fluctuates greatly.
Obviously, trademark registration and transfer have their own advantages and disadvantages, and enterprises can choose according to their own needs. Both registered trademarks and transferred trademarks can be used by enterprises in the later period, so there is nothing to worry about. Just choose the trademark that is most suitable for the enterprise.