In most countries, the principle of "applying first" is applied to protect the trademark that applied for registration earlier. If an enterprise does not consider trademark registration and inquiry before exporting, it may not know that it has infringed the trademark rights of others in that country; Once others register first, there is likely to be the risk of passive infringement, transnational litigation and huge compensation.

The registration period in most countries is very long, which usually takes about 2 years. In order to be more conducive to the implementation of the export plan, obtain the right to use the trademark in the exporting country in time, and avoid unnecessary disputes in the future, it is necessary to register the international trademark appropriately in advance, so as to lay the foundation for brand promotion in the future.