Guangdong Qingyuan Heshijia (Qingxin) Building Materials Co., Ltd. is a wholly-owned subsidiary of Dazhong Group, an international large-scale Taiwanese-owned enterprise. Heshijia follows Dazhong Group's experience in running enterprises for more than 2 years and inherits Dazhong Group's advanced production technology and efficient management mode.
the company is located beside the green mountains and waters, adjacent to the Millennium-old Taihe Ancient Cave, National Highway 17 and Beijing-Guangzhou Railway, only 5 minutes' drive from Guangzhou. The company covers an area of 5, square meters, with total assets of 63 million yuan and annual planned production capacity of more than 2 million yuan.
There are more than 7 employees, 99% of whom have college education or above, including 168 professional technicians engaged in abrasive design, modeling design, development and machinery.
the company has more than 2 sets of domestic advanced production equipment and more than 2 sets of testing equipment, with scientific and rigorous management and sound and reliable environment and quality management system.
the company has the top modern production equipment from Germany and a large number of high-tech professionals, which continues the advanced management system and mature production technology of Dazhong Group, leaving its peers far behind at the start, and now it has become a leading enterprise in the home paint-free decorative building materials (belonging to plastic decorative building materials) industry! The company independently developed polymer paint-free decorative materials, including PVC wire (footstone, top line, wallboard, waist line, corner line, receiving line, door cover line, etc.), PVC plate, PVC imitation wooden door and accessories, which led the development trend of decorative materials industry! After several years of rapid development, the company has built many production bases such as Qingxin, Tanghe, Shenyang (under construction), Chengdu, Vietnam, etc. In Shenyang, Xi 'an, Chengdu, Zhengzhou and other cities, we have established branch sales organizations, and the sales area radiates across the country. We have a strong overseas marketing team, and our products are exported to Europe, America, Southeast Asia, Hong Kong, Macao and Taiwan and other countries and regions.
corporate culture
corporate culture is the soul of an enterprise, and the householder adheres to the concepts of "gratitude" and "harmony with people", and the whole enterprise pays full attention to the elements of human nature in the management process, and takes the full exploitation of human potential as its own management mode.
Respect employees, give them full material and spiritual incentives, give them all kinds of growth and development opportunities, pay attention to the win-win strategy of enterprises and individuals, formulate employees' career plans, and the Hehejia trade union has formulated a help plan for employees in difficulty, which provides financial and material help for all the employees in difficulty in Hehejia, making Hehejia a spiritual home for employees.
The generous salary, warm team activities, first-class skills training system and advanced management mode have brought the family members together, which has made the family members today.
Product classification Paint-free suit door series 1.
Glass-inlaid craft door 2.
Composite die-pressed door 3.
Combined embossed door 4.
Xinyimen solid wood composite door series 1.
Country pastoral series 2.
European collection series 3.
Generation scholarly series 4.
Simple school series.
Footing line 2.
Horizontal line 3.
Top corner line 4.
Floor closing line 5.
Door cover line/door frame line 6.
Corner line 7.
Wall panel 8.
Laminating/corner/closing window decoration series 1.
PVC foam curtain 4.
roller shutter 5.
vertical curtain 6.
louver 7.
curtain rod series decorative plate series 1.
wood grain decorative plate
2.
high-gloss decorative plate 3.
embossed decorative plate product accessories 1.
wire product accessories 2. The product line extends from a single paint-free decorative PVC wire (footstone, top line, wall panel, waist line, corner line, receiving line, door cover line, etc.) and PVC plate to a series of integral and supporting home decoration products such as PVC imitation wooden doors and cabinet doors. Since the production of PVC imitation wooden doors in 25, it has developed into more than 5 styles in multiple categories, which fully reflects the R&D advantages and long-term vision of sustainable development of Hehejia.
the company has been developing steadily since it chose the environmental protection building materials industry, and has been expanding steadily under the condition of doing a good job of existing products, so as to ensure that every product launched is qualified, successful and popular, step by step from local famous brands to well-known brands in the industry, with more than 2 patented technologies, and determined to become an enterprise that consumers can trust and rest assured.
The company's output value rose from several million yuan since it was put into production in 24 to nearly 1 million yuan in 27. In 28, Hopewell made a new round of five-year plan. In 211, Hopewell has developed into a well-known domestic enterprise, with 89% of its national sales outlets completed.
in order to become a leading enterprise in building materials, we will continue to innovate and develop.
talent construction
talent is the source of enterprise life, and the joint venture is not satisfied with the existing excellent talent team, but continues to expand the talent reserve, strengthen training and construction, and exchange talents and learning with the group company and Sun Yat-sen University.
the company attaches importance to talents, adheres to the basic principles of giving full play to talents, employing people without doubt and promoting education, and specially designs training plans and assessment systems for talents at all levels suitable for enterprise development.
under the premise of fairness, justice and openness, make some young cadres with both ability and political integrity stand out; Dynamic management of talents at all levels, rational use, so that people at all levels can be promoted and demoted, and enhance their sense of urgency, crisis and work responsibility.
corporate style and social responsibility
drinking water is the source, and the company insists on protecting the environment, developing environmentally friendly and energy-saving products is the basic requirement of the company's development, and is committed to becoming a pioneer in environmental protection.
while developing itself, the company has not forgotten to repay the society and the country, enthusiastically participated in public welfare undertakings, actively supported the construction of schools, welfare homes, roads and bridges in Qingyuan, and gave all its money to help in the devastating Wenchuan earthquake in 28. Over the years, * * * has donated more than 4, yuan to public welfare undertakings, making many contributions to local social and economic development.
As a leading enterprise in the domestic polymer paint-free decorative building materials industry, Hopewell Home (Qingxin) Building Materials Co., Ltd. deeply feels that there is a long way to go, and opportunities and challenges coexist. However, hardworking and intelligent Hopewell Family members will definitely face the challenges, base themselves on the actual situation of the enterprise, combine with the industry trend and closely follow the market pulse. Take science and technology as the driving force, market as the guide, brand as the support and talent as the foundation; Based on honesty, pioneering and innovation, we are marching towards the world-class building materials enterprises! Quality assurance
The company adheres to the principle of winning by quality and putting customers first. We have passed the ISO91 international quality system certification, ISO141 environmental system certification and measurement system certification, and constantly improve the quality management system, insisting that strict quality control is the lifeblood of enterprise development.
Hopewell insists that immature products will never flow to the market, so every time we develop new products, we go through strict market research and quality inspection.
the company has conducted a strict production and sales survey for each new product to avoid immature products that do not meet the needs of consumers from flowing to the market, so as to achieve a hit; At the same time, strict physical and chemical performance tests are carried out on the products, such as the tests of foreseeable problems such as collision avoidance and wear resistance, so that the products with excellent quality must be put on the market, and they are responsible to consumers and enterprises themselves.
The successful experience of Dazhong Group in recent 2 years has created a first-class production team of Hopewell, and a perfect quality management system has ensured the output and quality of products.
technological innovation
heshijia (qingxin) building materials co., ltd. takes technological innovation, environmental protection and energy saving, and quality improvement as an important guarantee for sustainable development.
at the beginning of its establishment, the company set up three technical innovation departments, namely, product development department, process technology department and quality improvement department, with 28 professional and highly skilled engineers, and has long-term technical exchanges and cooperation with Guangzhou Sun Yat-sen University, China Decoration Materials Association, China Building Materials Circulation Association and other institutions and trade associations.
the company upgrades its production equipment every year to ensure the quality and advancement of its products. The company's R&D team extends the company's product line from a single PVC wire rod and PVC plate to a series of integral and supporting home decoration products such as PVC imitation wooden doors and cabinet doors. The company's products have more than 1 kinds, which are novel in style and excellent in quality, leading the development trend of the decoration materials industry, and peer companies are scrambling to imitate them.
international market development
Hopewell manufacturers adhere to the principle of honesty, and produce products according to the standards of quality, environmental protection and energy saving in the international market. Their integrated molding technology (commonly known as thermal bonding technology) has obtained certificates from China, Germany, the United States, Britain, France and other countries.
With the favorable resources of Dazhong Group's overseas marketing system, the products are sold to Europe, America, Southeast Asia, Hong Kong, Macao and Taiwan and other countries and regions, laying a solid foundation for further opening up the international market.
brand building
the sales strategy of heshijia building materials co., ltd. is to rule by region, to build up credibility and form word of mouth, to benefit consumers and create possibilities for the long-term development of enterprises.
Hopewell's products have strong brand planning, and the speed of information network communication is now known to households.
not the most expensive, but the best, adhering to the principle of excellent quality, moderate price, health and environmental protection, meeting the needs of the vast majority of consumers; Therefore, we take the service tenet and brand image of "sharing a room and fitting my home" as our goal, and enter consumers step by step.
in p>24, we invested 45, yuan in brand promotion, mainly in local books, newspapers, media, exhibitions, promotional materials and other fields. 25: With the growth of sales, the enrichment of product lines and the extension of brand promotion in 24, the company invested 65, yuan to further expand the scope of target customers and gradually enhance its influence; In 26, the enterprise introduced the standard VI system, invested 1.4 million yuan at the same time, and put advertisements in local TV stations such as Hunan Satellite TV and Liaoning Satellite TV one after another, which gradually made Hehejia a well-known brand in Northeast China, Central China and South China, and established a good brand effect; In 27, we made persistent efforts and spent nearly 4 million yuan on brand promotion, especially on the brand exhibitions of CCTV1, 2, 3, 4, 5 and 7, which made the brand of Hehejia famous all over the country, and expanded the publicity focus to every corner around consumers such as communities, stores, streets and public transportation, making the name of Hehejia a household name. In 28: Hopeshiro won the title of Guangdong famous brand product; At the beginning of 29, we invited Mr. Chen Daoming, an internationally famous movie star, as the image spokesperson of the joint venture, which promoted and popularized the high-end brand image. In 21, "Hehejia" was awarded the title of famous trademark in Guangdong Province, and was awarded as an excellent enterprise by Qingyuan Municipal Government in 21. 211: Hopewells are more active in establishing China famous trademarks and other certifications, and the spirit of continuous innovation and progress makes Hopewells go wider and deeper.
in order to broaden the international market, the company has also registered the trademarks of its own brands in Vietnam, Cambodia, Laos, Malaysia, the Philippines and other countries.