Can't say it's not important at all. Those who sell scissors use Wang Mazi's signboard, and those who sell glutinous rice balls use Ling Fool's signboard, because Wang Mazi's scissors and Ling glutinous rice balls are famous products with brand value. Brand is not only a trademark, but also an intangible asset. Some people estimate that the trademark "Hongtashan" is worth billions. Counterfeiting trademarks is illegal and requires compensation. "Kongjiadian" sells spiritual products, and using Kongjiadian as a trademark is the most attractive. However, Confucius himself would not protest because he was dead; The descendants of Confucius won't sue the officials, because the emperors of past dynasties opened stores, and they also benefited from the hereditary feast of the title of Duke, the annual sacrifice expenses, a large area of land, becoming a big landlord, marrying a princess and becoming a relative of the country. Even Chiang Kai-shek went to Taiwan Province Province and brought Kong Decheng, the 76th descendant of Confucius, to Taipei, with senior officials supporting him. Relying on the names of ancestors is the enjoyment of "vested interests", and they are not happy. How can they sell things with their ancestral signs? Fake hemp seed scissors are scissors after all, and fake spiritual dumplings are spiritual products sold by Kongjia Store after all. Since Confucius is hung as a signboard, some of it is sold by Confucius' thoughts and theories, but some of it is outdated, some of it is adulterated (distorted) and some of it is forged. The commodities of "natural saints", "sacred kings" and Confucian school leaders are collectively called fake and shoddy products, which are selling dog meat by hanging sheep's heads. After his death, Mr Kong Qiu was used and destroyed by feudal emperors.