Feiyue is a French brand. Although the brand is a French brand, its original birthplace was China. It was later acquired by the Frenchman Patrice Bastain and registered as a trademark with the pinyin FEIYUE. After continuous innovation and improvement in France, it has become French trendy products. The brand name Feiyue means "flying forward", and its wearing comfort is unparalleled. The history of "Leap" can be traced back to the 1920s and 1930s.

Feiyue sneakers were born in Shanghai in 1959. Its predecessor was Shanghai No. 1 Rubber Shoes Factory. The "leap" of that year, whether it is simple style design, light materials and simple LOGO, from a modern perspective, has reached the popular trend of simple design, and the almost handmade production line is the fashion concept advertised by modern people. .

From the 1960s to the 1980s, China’s shoe industry was dominated by “Leap”, “Hui Li” and “Double Money”. An old man who insisted on wearing Feiyue sneakers recalled that he wore them in the early 1980s. Feiyue sneakers are like nobility. They polish their shoes very white every day without getting any mud on them. This kind of cleanliness is even considered "frivolous".

If a student shows off to everyone in class that he has a ticket for Feiyue sneakers, he will quickly attract the attention of girls. A pair of shoes can be worn for two years without any stains or signs of damage except for wear on the soles.