therefore, enterprises with long-term vision attach great importance to logo design and understand the role of logo. In the early days of enterprise establishment, good logo design is undoubtedly an important carrier for intangible assets accumulation in the future. If there is no logo that can objectively reflect the entrepreneurial spirit and industrial characteristics and has a scientific and beautiful shape, and other enterprises are developing and making changes and adjustments, it will cause unnecessary waste and losses to enterprises.
means of expression of logo design
1. Representation means: adopt images with typical characteristics that are directly related to the logo object, and tell the logo that it is dumbfounded. This technique is direct, clear, clear at a glance and easy to understand and remember quickly. For example, it shows the image of books in the publishing industry, locomotives in the railway transportation industry, and coins in the banking industry.
2. Symbolic technique: the abstract connotation of the logo object is symbolized by means of metaphor and description, using things, such as graphics, characters, symbols and colors, which are related to the logo content in a certain sense. For example, the crossed sickle and axe symbolize the alliance between workers and peasants, and the tall and straight seedlings symbolize the vigorous growth of children. Symbolic signs often use related images that have been recognized by social conventions as effective representatives. For example, pigeons symbolize peace, lions and eagles symbolize heroism, sun and moon symbolize eternity, pine cranes symbolize longevity, white symbolizes purity, and green symbolizes life. This method has profound implications, adapts to social psychology and is loved by people.
3. Implication means: use images that are similar to or suggestive of the logo to express the content and characteristics of the logo by innuendo, suggestion and indication. For example, the image of an umbrella implies moisture prevention, the image of a glass implies fragility, and the image of an arrow indicates the direction.
4. Simulation method: the method of imitating or comparing the characteristics or meanings of marked objects with images of things with similar characteristics. For example, Japan's All Nippon Airways uses the image of cranes spreading their wings to compare flying and auspicious, and Japan's Sagawa express bus uses the image of running characters to compare express mail.
5. Visual sense technique: The use of simple and unique abstract graphics, characters or symbols with no special meaning gives people a strong sense of modernity, visual impact or comfort, which attracts people's attention and is unforgettable. This technique does not rely on graphic meaning, but mainly depends on the visual power of graphics, words or symbols to express signs. For example, Isuzu Company of Japan takes two prisms as the symbol, and Li Ning brand sportswear takes the horizontal exaggeration of the pinyin letter "L" as the symbol. In order to make people identify the things marked, this sign is often accompanied by a small number of small characters. Once people agree with this sign, they can identify it by removing the small characters.