In order to promote the culture of jujube and promote the development and growth of the jujube industry, Dianzi Town, Shanting District, Zaozhuang City, Shandong Province will hold the first "Growing Red Jujube" Jujube Flower Festival, starting from mid-May. Lasting until July, the theme of the activity is "Tour around thousands of acres of jujube orchards, bathe in the fragrance of jujube flowers, watch beekeepers harvest honey, and create a sweet life."

The mayor of Dianzi Town, Shanting District, Zaozhuang City, has a long history of red date cultivation. It originated in the Northern Wei Dynasty and flourished in the Tang Dynasty. The "Teng County Chronicle" records that in the 13th year of Wanli in the Ming Dynasty (1585), there were "mountain people" here. Scenes like "thousands of jujube trees" and "all the people in the mountainous areas rely on them to eat". The Ming Dynasty's tax regulations stipulated that sixty-seven ingots, five strings, and four hundred and twenty cents of jujube fruit banknotes must be paid every year. The 1941 edition of "Teng County Chronicle" records: "Jujube pears are grown everywhere in Dongshan, and the natives buy them and resell them in the south of the Yangtze River." The long red dates produced here are famous for their large size, thin skin, small core, fine meat, high sugar content, and high nutritional and medicinal value, and are known as the "Hometown of Chinese Red Dates". In 2004, Dianzi Town Chang’s Jujube Base was rated as one of the first batch of agricultural tourism demonstration sites in the country. In 2007, it was rated as a national-level Chang’s Red Date Industry Standardization Demonstration Zone. Dianzi Town won the title of “Strong Tourism Township in Shandong Province.” In 2010, Dianzi Town Due to its excellent quality, Zichang Red Dates won the title of "China Geographical Indication Protected Product". In 2011, Zichang Red Dates were announced by the Shandong Provincial Tourism Bureau as one of the "Top 100 Must-Buy Tourism Specialties in Shandong", and the Changhong Brand Jujube was rated as Shandong Province's Top 100 Must-Buy Tourism Products. The famous trademark, San Miguel Date was rated as "Excellent Tourism Product" at the China International Tourism Products Exhibition. In 2012, the Changhong Date Scenic Area was rated as the Best Leisure Demonstration Base in Shandong Province and the Self-Driving Tour Demonstration Base in Shandong Province by the Shandong Provincial Tourism Bureau. As a national AAA tourist scenic spot, Dianzi Town has also been rated as a national first-class village and first-class demonstration town by the Ministry of Agriculture.

At present, the area of ??jujube forest in Dianzi Town, Shanting District, Zaozhuang City reaches 60,000 acres. It has become the largest and best-quality jujube base in Zaozhuang City, with an annual output of 12,000 tons of jujubes and a total output value of 278 million yuan. In order to let tourists who come to Zaoyuan understand the connotation of jujube culture, Shanting District Store. The town invested more than 8 million yuan to build the province's first Changhong Jujube Cultural Expo Center, covering an area of ??more than 1,000 square meters, on the east side of the Changhong Jujube Picking Garden. It consists of three parts: the Jujube Culture and Leisure Experience Center; visitors learn about the history and culture of jujube cultivation through pictures, multimedia, and physical objects. , there are jujube fruits like agate in autumn, and the jujube forest has endless charm in winter.”

According to the organizer, during the first Jujube Flower Festival, the essay “Growing Red Dates and Jujube Flower Cup” will also be held. Poetry and photography contests, "Zaozhuang Zaoxiang Cup" mountain bike competition, date flower appreciation, date honey tasting and bee products exhibition, date handicrafts and folk handicrafts display, long red date nursery rhymes, collection of allusions and folk songs, investment promotion meeting, villagers Theater performances, calligraphy and art creation and other top ten cultural and leisure activities.