Report If you have an investment (within 10 million yuan) at your disposal and want to invest in the product or service market, you can refer to the following outline to write your marketing plan.
1. How will you set up your company and what name will you give it? How to choose a site? What kind of company emblem should be designed, and what kind of shareholding structure, leadership system and operating methods should be adopted? It also briefly describes the various procedures that need to be completed to establish a company, and lists the names of various documents required to establish a company.
2. In which industry you will invest in, use the principles of market forecasting, market segmentation and target markets to explain your reasons for investment.
3. What kind of products will you produce? How is the product you produce different from similar products currently on the market in terms of function, use, volume, size, shape, taste (if any), color, etc.? Explain your reasons? And design your product concept and product sketch.
4. What kind of trademark and trademark strategy will you use, design your trademark pattern, and explain it.
5. What kind of product packaging and packaging strategy will you use, and design your packaging composition.
6. What price strategy will you adopt? Why?
7. What marketing channels will you use? Why?
8. What kind of promotion strategy will you adopt and propose your corporate image planning outline, including corporate image design, central advertising words and main advertising terms, advertising strategies, public relations strategies, etc.?
9. Conduct investment and financial analysis on your product project, including fixed asset investment details and current asset investment, make product unit cost statement, sales revenue statement, profit and loss statement, cash flow statement, and calculate investment Payback period, financial internal rate of return, financial net present value, and make uncertainty analysis.
10. What are your plans for the long-term development of your company?