However, low occupancy does not mean that you can't settle in. If the following methods are implemented, the occupancy rate can be greatly improved. The following are all summed up by my friends and I after investigating and collecting the experience of nearly 1 shopping malls. Although it does not mean that 1% of them can be settled successfully, 99% of them are fine.
remember, a company has only one chance to enter the mall. If this opportunity is not successful, the mall will not accept the second application. Then you can only re-register a company and then apply to settle in, so everyone must be fully prepared before applying.
1: registered capital; Before 212, the registered capital of 3,-1, yuan will be enough. But now, in order to stabilize the scale of enterprises entering the mall, it is safest to start the registered capital of 2,-5, yuan in 212 (JD.COM requires 5, yuan to enter), and it is best to get 5, yuan if conditions permit, so that you can pass the company scale. Of course, the minimum is not less than 2,, otherwise 8% of the applications will be rejected directly.
2: annual inspection of the company; The first point of the mall's investment requirements specifically indicates that "the business license needs to complete the effective annual inspection", so don't forget the annual inspection after registering the company (the annual inspection time is generally from March 1 to June 3).
3: trademark; There are two options for this. One is to ask the product brand to give you the trademark registration certificate. This is more difficult. Generally, companies will not take out their trademark registration certificates because they are afraid that you will take them to engage in illegal activities. The second is to apply for a trademark by yourself, which is relatively simple and generally takes about 7 days to get a notice of acceptance of trademark application. With this notice, it can be regarded as the qualification to enter the mall. But one thing to remind everyone is that if the Trademark Office rejects your application in a few months, your store will be retired by the mall. This must be kept in mind, and the solution is not yet available.
4: quality inspection report; Manufacturers usually have quality inspection reports. Just ask the manufacturer for a copy. But if you apply for a brand flagship store, then you must take your own brand products for inspection. Generally, the price is above 15, and a better organization is more expensive. It depends on your own requirements.
5: authorization; This is very simple, just ask the manufacturer to give you a brand authorization, and most manufacturers will give it. Don't forget their official seals. Not if it's a flagship store.
The materials are almost the same as those mentioned above. Next, let's start to say that this part of the basic information collection form of merchants
is particularly important, because this one is the most carefully reviewed and can be said to be the key to success.
1: whether there is a physical store; Write this item according to your actual situation, if any. If not, don't write.
2: Is there a Taobao shop? This item is very, very critical. You must write "Yes", and the name of Want Want should be filled in according to the actual name of Want Want. However, it should be noted that the registrant of this name of Want Want must be the same person as the company's corporate legal person. If not, the mall will judge you for information fraud, reject your application, and drag you into the blacklist of dishonesty and never cooperate.
3: credit rating of market stores; This item is also very important. Starting from 212, the mall will use this item to evaluate your future store capabilities. The most insurance is above the three diamond credit, the average store score is not less than 4.6, the virtual transaction is not more than 3%, the favorable rate is not less than 97%, and there is no history of credit speculation and serious violations.
4: Is there an independent website? This is equally crucial. For the mall, if you have your own corporate website, it means that your company attaches more importance to the Internet, and you can also see that your company has the intention to develop e-commerce. Therefore, if there is a website, it will improve the success rate of entering the mall.
just fill in the remaining items according to the actual situation. Remember! Don't scribble. Once Taobao discovers that your information is fraudulent, it will immediately reject your application. The most terrible thing is to record your ID card information, and any enterprise legal person with this ID card will not cooperate with you in the future.
as long as you follow the above methods, 99% can pass. Finally, I would like to remind you that a company has only one chance to enter the mall. If this opportunity is not successful, the mall will not accept the second application. Then you can only re-register a company and then apply to settle in, so everyone must be fully prepared before applying. Good luck!