Shanxi is the birthplace of the Chinese nation. It has a long history and a long history. Coupled with its unique geographical environment, it has given birth to rich and colorful tourism resources. Entering the "Eleventh Five-Year Plan" period, as the country The rapid development of the province's national economy, the gradual implementation of measures to expand opening up to the outside world, and the steady increase in people's income will lay a rich material foundation for the development of tourism. Therefore, Shanxi's tourism industry will face broader development space and new opportunities, and the development of Shanxi's tourism industry will enter a period of faster development. (1) Building a harmonious society has given new ideas to the development of the tourism industry. The report of the 16th National Congress of the Communist Party of China, especially the decision of the Fourth Plenary Session of the 16th Central Committee of the Communist Party of China, clearly proposed to build a harmonious socialist society, that is, to build a society with democracy, rule of law, fairness and justice, A society that is honest and friendly, full of vitality, stable and orderly, and in which man and nature live in harmony. Building a harmonious socialist society has rich connotations. The establishment of this goal clarifies the importance of comprehensive, coordinated and sustainable development of the economy and society, emphasizing people-oriented, emphasizing the improvement of human quality, the sublimation of interpersonal relationships, and the harmony of the relationship between man and nature. As we all know, over the past 20 years of reform and opening up, a huge and obvious change in my country's social life has been the development and popularization of tourism and leisure activities. Tourism and leisure have become an integral part of the lives of many people, especially urban residents, and have become one of the symbols of a well-off life. Tourism activities are human sports and human social activities. Therefore, on the one hand, tourism activities will definitely promote the contact between people and nature, improve people’s understanding and awareness of their environment, and enhance people’s sense of responsibility; on the other hand, Tourism activities will also promote interactions and exchanges between different social groups, enhance people's mutual understanding, and enhance people's sense of identity. Through clean tourism products, tourism operations and tourism behaviors, a social environment in which people and people and people and nature can live in harmony will be created for the development of tourism in Shanxi Province. (2) The comprehensive implementation of the Scientific Outlook on Development has opened up new horizons for the development of tourism. The Third Plenary Session of the 16th Central Committee of the Communist Party of China proposed to adhere to the people-oriented approach, establish a comprehensive, coordinated and sustainable development outlook, and promote the comprehensive development of the economy, society and people. This new scientific outlook on development is people-centered and aims to achieve the all-round development of people and society. Under the guidance of this new development concept, the central government has proposed the basic principle of "five overall considerations" for economic development. This scientific outlook on development and basic principles will guide the development of tourism in Shanxi Province. "Coordinating urban and rural development" means that while continuing to focus on the development of various traditional tourism resources, we must also pay attention to the development of agricultural tourism that attracts agricultural production, rural scenery, and farmers' lives. While meeting the tourism needs of urban residents, we must also promote The development of tourism activities for rural residents has enabled the tourism industry to make greater contributions to solving the "agriculture, rural areas and farmers" issues. "Coordinating regional development" means to further promote the development of tourism in underdeveloped areas while developing tourism in developed areas, and promote the transformation of tourism resource advantages in these areas into economic and industrial advantages. "Coordinating economic and social development" means to increase the contribution of tourism to the national economy while also giving full play to its functions in promoting employment, getting rid of poverty and improving people's quality of life. "Coordinating the harmonious development of man and nature" means that in the process of developing tourism, we must pay attention to the protection of the environment and the sustainable use of resources. We can no longer continue the old development path of "pollution first, treatment later". "Coordinating domestic development and opening up to the outside world" means that while giving full play to the role of tourism in stimulating domestic demand and promoting domestic economic and social development, we should further give full play to the leading and promoting role of tourism in opening up to the outside world, and encourage domestic tourism enterprises to "go global" ". Therefore, the development of tourism, like other industries, will place more emphasis on balanced development, comprehensive benefits, interest coordination, and sustainability. (3) The broad market space will create very favorable conditions for the development of Shanxi's tourism industry. The construction of a well-off society has promoted the rapid and sustained growth of tourism consumption demand and will provide huge market demand for the development of the tourism industry. During the "Eleventh Five-Year Plan" period, according to the Provincial Tourism Bureau's prediction, the travel rate of domestic residents in Shanxi Province will increase from 92% in 2005 to 157% in 2010. In the next five years, the province's average annual GDP growth rate is expected to be above 10%, and by the end of the year, per capita GDP will reach about US$2,000, entering the national average level or above.

Residents' consumption will embark on a track of equal emphasis on physical consumption and service consumption. Tourism fever is also rapidly shifting from coastal areas to the central and western regions. A broader market space will create favorable conditions for the rapid development of Shanxi's tourism industry. Tourism will be a consumption The main guiding industries for upgrading. (4) Tourism is listed as one of the four new major industries in the province and will become the intrinsic driving force for the development of tourism industry in Shanxi Province. The development of tourism is in line with the requirements of Shanxi Province’s transformation of economic growth mode and the expansion of employment in every possible way. It is an important step for Shanxi’s expansion of opening up to the outside world. , adjust the industrial structure, optimize the living environment, and implement the scientific concept of development. The Provincial Party Committee and the Provincial Government have listed tourism as one of the key pillar industries for development. From a macro perspective, it will create internal driving force for the development of tourism in Shanxi Province. (5) The rapid economic growth of the province and the improvement of infrastructure will provide a strong guarantee for the leap-forward development of the tourism industry. In the future, with the increase of fiscal revenue at all levels and the abundance of social funds, it will become the basis for expanding tourism investment. condition. During the "Tenth Five-Year Plan" period, the improvement of Shanxi Province's transportation, communications, urban construction and other infrastructure provided a platform for the development of the tourism industry. The province will accelerate the process of new industrialization and characteristic urbanization, so that the speed and quality of social and economic development will be raised to a new level. These will greatly enhance the market attractiveness of tourism products and lay the foundation for the upgrading of the tourism industry and the construction of destinations. Create conditions for the tourism industry to achieve extraordinary development. (6) National regional tourism cooperation, the development of the western region, the strategy of the rise of central China, and the convening of the Olympic Games and World Expo will bring new opportunities to further leverage Shanxi's tourism location advantages. During the "Eleventh Five-Year Plan" period, the country will continue to implement the development of the western region and The strategy for the rise of central China puts forward strategic ideas for coordinating regional tourism development and promoting positive interaction between the tourism industries in the east, central and western regions. Shanxi Province is geographically connected from the east to the west, and is well-positioned to become a hub for regional tourism cooperation in the Central Plains. At the same time, the holding of the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo also provided new opportunities for the comprehensive development of tourism in Shanxi Province. (7) The implementation of the national strategy of attaching great importance to the development of cultural industries and the protection of cultural relics will add new connotations to the development of cultural tourism in Shanxi. The implementation of the national cultural revitalization strategy will make the image of Chinese civilization more distinctive and attractive to tourists from all over the world. Keep strengthening. As a province rich in cultural tourism resources, Shanxi Province’s tourism products will also be integrated and improved, which will add intangible power to the development of the tourism industry. 4. Prospects for Tourism Development Tourism is an industry that will always be in the sun. Entering the "Eleventh Five-Year Plan" period, the tourism industry in Shanxi Province is facing great development opportunities. With the development of the economy and the further improvement of people's living standards, the increase in leisure time, the widespread implementation of paid holidays, and the improvement of tourism conditions, people's enthusiasm for tourism will further flourish. The development trend of tourism in Shanxi Province in the next 5-10 years is: the tourism market has broad prospects and great demand potential. Tourism in Shanxi Province will maintain rapid and stable growth and transition from quantity and speed to quality and efficiency. According to the goals set in the "Shanxi Province "Eleventh Five-Year Plan" Tourism Industry Development Plan", by the end of 2010, the province's total tourism revenue will reach 80.09 billion yuan, the number of inbound tourists will reach 878,000, an average annual growth of 16%, and tourism foreign exchange earnings will Reaching US$330 million, with an average annual growth of 10%. Domestic tourism revenue reached 77.44 billion yuan, with an average annual growth of 22.4%. According to predictions, the development of tourism in Shanxi Province in the next 5 to 10 years will have the following characteristics. (1) The tourist source market is huge, and the number of domestic tourists will grow rapidly. At present, Shanxi Province’s overseas tourism reception has an average annual growth rate of 20.6%, and domestic tourism reception has an average annual growth rate of 17.6%. With the in-depth development of the market economy, the number of Shanxi Province’s tourism reception will Continued to grow and maintain a high-speed situation. During the "Eleventh Five-Year Plan" period, the per capita GDP of Shanxi Province's economic development level was about US$2,000. According to international experience, cultural tourism consumption expenditure during this period not only increased steadily in total, but also accounted for The proportion of total consumption will increase significantly. The seven provinces and cities surrounding Shanxi Province have a population of approximately 300 million. In 2005, Beijing, Tianjin, Shanghai, and Shaanxi received 9.743 million overseas tourists. The southeastern coastal provinces and cities also have huge potential for tourist sources due to their convenient air transportation. . Affected by the differences in Chinese culture and landscape, Southeast Asian countries and Hong Kong, Macao and Taiwan have always been important tourist destinations for my country and Shanxi Province. Coupled with the rapid growth of tourism resources in the province, as long as the tourism image positioning and publicity and promotion are done well, jobs, the number of tourists coming to Shanxi will increase exponentially.

(2) Outbound tourism will grow steadily In the next 5-10 years, outbound tourism in Shanxi Province will maintain a good momentum of development. The main reasons are: first, the continuous expansion of national outbound tourism destinations; second, the continuous adjustment of national foreign exchange management policies in recent years , making outbound tourism activities more convenient. The former has undergone the biggest changes, causing citizens to travel abroad to destination countries and regions all over the world. The latter is a continuation of my country's continuous relaxation of foreign exchange policies. Especially since the beginning of 2005, the amount of RMB carried by Chinese citizens per entry and exit has increased from the original 6,000 yuan to 20,000 yuan. The extent of the increase is unprecedented. . In addition, the RMB has been actually circulated in some places in some countries or regions, which will greatly facilitate the convenience of Chinese citizens in overseas travel or other consumption activities. The gradual introduction of macroeconomic policies and measures and the continuous improvement of the outbound tourism environment will maintain a steady growth in the number of outbound tourists in Shanxi Province. (3) The service facilities and supporting measures of the tourism industry will be increasingly improved. During the "Eleventh Five-Year Plan" period, as the Shanxi Provincial Party Committee and Provincial Government continue to increase their investment in the tourism industry, and the internal management mechanism of the tourism industry continues to innovate, travel agencies, While the number of hotels is gradually increasing, more emphasis will be placed on improving internal management and service quality. The continuous improvement of tourism service facilities and supporting measures will attract more overseas tourists and improve the quality of tourists' travel. (4) The tourism consumption structure is diversified and is gradually moving closer to the tourism consumption structure of developed provinces. It is predicted that the per capita GNP of Shanxi Province will reach about US$2,000 in the next 5-10 years, and people will have a general motivation to travel. At present, Shanxi Province's per capita GNP has just reached the requirements of domestic tourism economic conditions, which has resulted in a general reduction in people's tourism consumption levels. As the income level of our people increases, the level of tourism consumption will develop from low-level to high-level. When people travel, they will require good food, good accommodation, air-conditioned cars, soft sleepers, and some require taking a round trip by plane. Transition to comfort and enjoyment. In the current tourism consumption structure of Shanxi Province, food, housing and transportation account for a large proportion, reaching 75%-85%, and travel, shopping and entertainment account for 25%-15%. In areas with developed tourism industries, spending on sightseeing, shopping and entertainment accounts for 60% of tourism consumption. With the diversification and serialization of tourism product production and development in Shanxi Province and the further improvement of the investment structure of tourism supporting facilities, the proportion of shopping and entertainment in Shanxi Province's domestic tourism consumption structure will further increase in the future. (5) Tourism methods are developing from single to diversified, and the number of tourists traveling at their own expense will gradually increase. At present, people’s tourism methods are generally sightseeing, and the content of activities is poor and single. Some people summarize it as “visiting temples during the day, sleeping at night, and Fatigue, boring nights”. With the diversification of people's life content, they also require the diversification of tourism content. People want to experience more wonderful experiences. Elementary sightseeing tours cannot meet people's needs. Thematic and special forms of tourism are increasing day by day, and enjoyment and The content of recreational tourism will be greatly enhanced. In the future, people's tourism will mainly develop from sightseeing to vacation tourism, adventure tourism, folk tourism, eco-tourism, sports tourism, health and rehabilitation tourism, gourmet tourism, etc. Among the tourists, the number of people traveling at their own expense will gradually increase. Publicly funded tourism will still account for a certain proportion, but the share will gradually decrease. With the improvement of people's living standards, most people will travel at their own expense. (6) Tourism hotspots continue to heat up. During the "Tenth Five-Year Plan" period, Shanxi Province's tourism industry has seen many bright spots and hot spots. These hot spots will develop significantly in the coming period. Among them, "red tourism", leisure tourism and vacation tourism are the most representative. The continuous introduction of these uniquely attractive tourism products will surely become a new hot spot in the tourism industry in Shanxi Province in the future. (7) The status and role of tourism in the national economy is increasingly strengthened. With the development of tourism, the contribution of tourism to the national economy of the province will be greater and greater, and tourism will play a decisive role in the tertiary industry. It plays a huge role in promoting the economic development of Shanxi Province. It is expected that in the next 5-10 years, the total tourism revenue will account for about 10% of the province's total domestic production from the current 7.1%. 5. Selection of tourism development strategies The “Tenth Five-Year Plan” period is the fastest and best period for the development of tourism in Shanxi Province.

Entering the "Eleventh Five-Year Plan", the provincial party committee and the provincial government have established the overall goal of building an emerging pillar industry of tourism. With the gradual implementation of the province's industrial structure adjustment and the development and rise of the central region, the development of the tourism industry should seize good opportunities and adapt to Under the new situation, Shanxi Province's tourism industry will be vigorously cultivated and developed as a pillar industry, bringing the development level and overall strength of Shanxi Province's tourism industry to a new level. (1) Strengthen industrial planning and carefully build a grand tourism pattern of new pillar industries. Tourism planning determines the direction and quality of building a strong tourism economic province and is the leader and soul of tourism development. Only under the guidance of scientific planning can we formulate products, services and management standards that meet the requirements of sustainable development and form characteristic tourism products and management systems; can we continuously optimize product matching, improve the customer source structure, extend the consumption chain, and enhance the comprehensive benefits of tourism , and effectively transform the tourism economic growth model; only then can we truly implement the "people-oriented" fundamental requirement of tourism development and contribute to building a harmonious Shanxi and building a resource-saving and environment-friendly society. According to the "Eleventh Five-Year Plan" plan, we will do a good job in formulating plans for key scenic spots, key routes, and key projects. In the preparation of industrial planning and scenic spot planning, firstly, we must adhere to the concepts of reform and opening up and "grand tourism", adhere to the combination of opening to the outside world and investment promotion, combine with the cultivation of market entities, combine with the regional economic development of the province, and combine with the main tasks Integrate with central work. In particular, tourism development in the Taihang Mountains and the old revolutionary areas in northwestern Shanxi must attract sufficient attention. Second, in the process of planning, regional characteristics should be highlighted, joint construction should be strengthened, routes, quality products and characteristics should be reflected, and leisure and vacation tourism should be included according to market demand. The third is to fully reflect the integration of industries, not only to consider the integration of tourism and its directly related service industry planning such as transportation, communications, commerce and trade, but also to focus on improving the correlation between tourism and local traditional primary and secondary industries. The design and development of tourism products should be based on the characteristics of tourism resources rather than administrative divisions. (2) Promote the construction of tourism laws and regulations and optimize the industrial development environment. During the "Eleventh Five-Year Plan" period, tourism departments at all levels should make administration according to law a key task now and in the next period, and include it in the important work schedule and pay close attention to it. First, it is necessary to comprehensively implement administration according to law, strengthen and improve the procedures and management of administrative licensing, improve and rationalize the association and intermediary organization system, and at the same time improve market guidance and supervision capabilities, and effectively transform the economic management function to mainly market entities. Serve and create a good development environment. The second is to establish a province-wide tourism administration and law enforcement system and an administrative law enforcement responsibility system. Conscientiously implement the "Shanxi Province Tourism Regulations" and "Shanxi Province Regulations on Promoting the Development of Tourism Industry". The third is to carefully plan the names of scenic spots, trademark registrations, product registrations, etc. in accordance with the requirements of the market economy and around creating high-quality tourism products. In the process of implementing administration according to law, tourism departments at all levels must speed up the transformation of functions, pay attention to and strengthen investigation and research work, and lay a good foundation for providing decision-making basis and guiding work practice to governments at the same level. (3) Pay attention to infrastructure construction and improve the overall quality of the tourism industry. Tourism infrastructure is the basis for the development of tourism. During the "Eleventh Five-Year Plan" period, governments at all levels must pay close attention to the construction of tourist destinations. In accordance with the spatial layout determined by the province's "Eleventh Five-Year Plan" tourism industry development plan, resources will be integrated based on routes. First, we must speed up the construction of two tourist center cities, three tourist belts, four tourist economic belts, six high-quality tourist routes and tourist parks. The second is to improve and enhance the Universiade Tourism Economic Belt, which has begun to take shape, integrate and promote the development of new products in the Taihang Tourism Economic Belt with great development potential, and actively make preliminary preparations for the Tourism Economic Belt along the Yellow River, so as to achieve the opening of the Highway along the Yellow River. This can form the requirements for tourism products. The third is to promptly start the development of large-scale leisure and vacation tourism projects such as Guanlu Mountain, Lishan Mountain, Wanrong Yellow River Tide Flat, and Datong Extinct Volcano Group. Fourth, we must do a good job in the construction of tourist toilets, tourist centers, and tourist road traffic signs. (4) Strengthen the development of the tourism market and make major breakthroughs in the main image and brand building. The development of the tourism market must be based on the new trends of modern tourism, innovate concepts and methods, and continue to use "Ancient Chinese Civilization, Shanxi's Beautiful Scenery" as the tourism theme phenomenon. Combine the tourism image with the overall image creation, promote the big marketing strategy, and form a new tourism image with a distinctive theme, pertinence and impact on the market. In terms of the main image and brand building, firstly, it must reflect the characteristics of Shanxi's cultural and natural tourism and conform to tourism fashion; it must be both inheritance and innovation and development; it must meet market requirements and be easy to spread; it must have a prominent theme and be three-dimensional and multi-faceted.

The second is to focus on planning and designing a series of high-quality tourist routes such as Buddhist cultural tours in northern Shanxi, Pingyao ancient city tours, roots and ancestors tours in southern Shanxi, Taihang Mountain scenic tours, Yellow River scenic tours and red tourism. (5) Accelerate market cultivation and institutional innovation, enhance the vitality and vitality of industrial development, improve the tourism market operating mechanism, accelerate the cultivation of tourism market entities, actively guide the development of tourism enterprises, vigorously support the specialization of small and medium-sized enterprises, and promote the reasonable division of labor in the market. This is Shanxi A key task of the provincial tourism management department during the "Eleventh Five-Year Plan" period. First, we must pay close attention to the construction of the tourism credit system. It is necessary to improve the management methods and functions of the tourism industry, promote the development of tourism intermediary organizations, and improve industry management levels and industry self-discipline capabilities. The second is to strengthen standardization construction and optimize the order of the province's tourism market. It is necessary to actively create a standard system and formulate provincial-level local standards for the "Star Rating and Rating of Tourist Inns in Shanxi Province". The "Shanxi Province Tourism Industry Management Rules" were compiled to systematically standardize industry management behaviors from aspects such as tourist star hotel management, travel agencies, tour guide management, tourism safety management, and the creation of China's outstanding tourism cities. The third is to intensify market inspections and crack down on violations of regulations and disciplines. Strengthen market inspections by tourism administrative departments at all levels, correct problems in a timely manner, and ensure market order and tourism safety. Fourth, we must further promote the creation of China’s excellent tourism cities. Promote and implement the national "Inspection Standards for China's Excellent Tourism Cities". Fifth, actively cultivate and develop the hotel industry and travel agency industry. Actively cultivate and develop branded international travel agencies, and guide and support large enterprises in Shanxi Province. Sixth, we must do a good job in on-the-job training and comprehensively improve the service quality and management level of tourism enterprises.