Supreme is an American fashion brand.

Supreme’s Chinese name is Su Borui. Supreme was born as a brand in Manhattan, New York, USA in the fall of 1994. It was founded by James Jebbia. The emergence of Supreme brand is an American streetwear brand that combines skateboarding and hip-hop cultures and is mainly based on skateboarding.

In addition to clothing, Supreme will also launch other sports and daily necessities, such as bicycles, bricks, thermos cups, toothbrushes, mobile power supplies, mobile phone cases, carpets, lighters, bouncy balls, skipping ropes, and boxing bags, baseball bats, basketballs, ashtrays, dinner plates, chopsticks, storage boxes and motorcycles, etc.

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In 2018, a food company called Farmland Food in Missouri, USA published an article on the social networking site Twitter with the title plagiarized by Supreme, pointing out that Supreme’s new The design on the baseball cap launched is "very similar" to Farmland Food's trademark design, which is obviously suspected of plagiarism.

Another Italian brand? Supreme Italia (also known as Supreme Barletta), took advantage of the fact that Supreme and James Jebbia did not own the copyright of the brand name, directly enlarged the Supreme classic logo style, produced and sold it in large quantities . The popularity of Supreme Italia has even led many Italians to mistakenly believe that Supreme is a brand originated in Italy.

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