Although JD.COM and Suning are both leaders in China, especially in the field of e-commerce, their business strategies are different. JD.COM has won the high trust of users mainly through low product prices, diverse products and excellent customer service, while Suning pays more attention to the integration of physical stores and e-commerce, and regards offline stores as an important channel to maintain customer relations. Therefore, in the field of e-commerce, the competition between companies is constantly escalating, and its market position is constantly changing.
Although the two companies compete and accompany each other in e-commerce business, their future development prospects depend on the maturity and growth of the e-commerce market in China. According to statistics, the scale of e-commerce market in China is growing rapidly, and the market value will increase to hundreds of billions of dollars in the near future. In this huge market, JD.COM and Suning will also face new opportunities and challenges. They must constantly innovate and optimize their business strategies to enhance the user experience, which is a realistic problem.