What are the advantages of enterprises applying for well-known trademarks?
According to the Interim Provisions on the Recognition and Administration of Well-known Trademarks, well-known trademarks have the following legal effects: if an application for registration of a trademark identical with or similar to another person's well-known trademark on a non-similar commodity may damage the rights and interests of the registrant of a well-known trademark and cause the adverse effects mentioned in Article 8 (9) of the Trademark Law, the Trademark Office of the State Administration for Industry and Commerce shall reject its application for registration; If a well-known trademark has been registered, the registrant may request the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to cancel it within five years from the date of registration, but there is no time limit for malicious registration. Where a trademark identical with or similar to another person's well-known trademark is used on non-similar goods, and it is implied that the goods have some connection with the well-known trademark registrant, which may damage the rights and interests of the well-known trademark registrant, the well-known trademark registrant may request the administrative department for industry and commerce to stop it within two years from the date when he knows or should know. Since the date when a well-known trademark is recognized, if others regard the same or similar words as part of the enterprise name, which may cause public misunderstanding, the administrative department for industry and commerce shall not approve the registration; If it has been registered, the registrant of a well-known trademark may request the administrative department for industry and commerce to cancel it within two years from the date when it knows or should know. According to the provisions of the Paris Convention, the identification of well-known trademarks has the following legal effects: when the competent authority of the country where a trademark is registered or used thinks that a trademark has become a well-known trademark in that country and is owned by the person who enjoys the benefits of this Convention, and another trademark constitutes a copy, imitation or translation of the well-known trademark and is used on the same or similar goods, it may cause confusion. All countries of the Union shall, according to their functions and powers-if permitted by their own laws-or The provisions of this article also apply to the act of copying the main part of a trademark from a well-known trademark or causing confusion. well-known trademark