In 2009, Jacky Woo founded Century Baby Group Co., Ltd. in Hong Kong, dedicated to the design and development of products for children aged 0-3 years old.

The English trademark of Century Baby is Babyhood, which in Chinese is translated as infancy and early childhood. For early childhood, different classification standards lead to slight deviations in the age groups. In the field of clinical medicine, based on physiological characteristics, 0 to 3 years old is generally defined as early childhood. This is completely consistent with the people who directly use the company's products, so the trademark Babyhood came into being.

Business philosophy: always deepening around products, prices, and services

Design philosophy: high quality, safety, and fashion.

Brand advantages: professional experience in the production of baby products; unique and fashionable product design; scientific and strict quality control; all products have passed authoritative safety tests.