In 1991, at the beginning of the business, he was engaged in furniture processing on Xiaohe Road, Hangzhou.
In 1992, the small workshop began to take shape and Peony Furniture Factory was established.
In 1998, Zhejiang Peony Furniture Co., Ltd. was established. The headquarters moved to Shenban Road, Hangzhou and built a new factory with a production area of ??10,000 square meters. The "Shennic" trademark was registered.
In 2000, Zhejiang Sennic Furniture Manufacturing Co., Ltd. was established in the national Xiaoshan Economic and Technological Development Zone with a total investment of US$12 million.
In 2002, a 60,000-square-meter new factory located in the national Xiaoshan Economic and Technological Development Zone was completed. While the domestic sales business accelerated its expansion from regional to national, it also began to expand into the international market.
In 2004, the Sunnics Group was established, which consists of an office furniture company, a civil furniture company and a real estate company. It was elected as the vice-chairman unit of the fourth council of the China Furniture Association.
In 2005, it was recognized as a "famous trademark of Zhejiang Province", became the designated purchasing unit for office furniture of central state agencies, and was elected as the deputy director unit of the Office Furniture Professional Committee of the China Furniture Association.
In 2007, it was recognized as a well-known trademark in China and the group's labor union was established. The "Sunnics Furniture Management Institute", a training base for furniture professionals, was officially established.
In 2008, it won the highest honorary title for export enterprises - "Export Inspection-Exempt Enterprise". After the "5.12 Earthquake", it donated a total of 3.12 million yuan to the disaster-stricken areas, and was awarded the "2008 Zhejiang Major Taxpayer" ", included in the list of "Top 100 Private Enterprises in Hangzhou".
In 2009, it won the honorary titles of the top 500 Zhejiang merchants in the country, the first in the comprehensive strength of domestic office furniture brands, and the top 100 competitiveness of large groups and large enterprises in Hangzhou. It was awarded the "Youth Employment and Entrepreneurship Internship" by the Youth League Central Committee base".
In 2010, the newly expanded ecological production base in Haining was put into operation, and the group headquarters was located in the Sennics Central Business Building. It won the first place in the "Top 50 Suppliers with the Most Bidding Power in China".
In 2011, the group’s 20th anniversary, it donated 20 million yuan to establish the Sunnics Charitable Foundation.
Over the years, Sunnics has always adhered to the corporate spirit of "If you have no virtue and no suffering, how can you be a Sunnics person? If you are not harmonious and rich, who can be a Sunnics person!" Sennics is the first enterprise in the same industry in China to obtain provincial patent demonstration enterprises and corporate technology centers. Its independently developed intelligent and numerically controlled products have won the IF China Design Award and the China Light Industry Quality Technology Innovation Award. For eight consecutive years, Sennics has ranked first in the world. The second largest China (Guangzhou) International Office Furniture Expo won the design gold award.
Senonics has taken advantage of the situation and introduced the lean production (JIT) model, comprehensively improved on-site management level and per capita production capacity, and established a postdoctoral workstation to tackle cutting-edge technologies in the industry. The advanced computer-aided system ERP lays the foundation for the implementation of information management and builds a rapid response platform among suppliers, customers and enterprises.
The marketing model of "both domestic and foreign sales, and direct sales are the most advanced" is becoming increasingly mature. Domestic sales outlets have spread all over the second-tier and above cities across the country, and the cooperative customers include many large enterprises and institutions such as PetroChina, Sinopec, CCTV, China Construction Bank, Agricultural Bank of China, Industrial and Commercial Bank of China, China Merchants Bank, and Alibaba. The export sales model of overseas direct sales and regional agents has achieved new breakthroughs and has become an important growth point for expanding the international market.