Tea generally includes leaves and buds of the tea tree. The ingredients are catechins, cholesterone, caffeine, inositol, folic acid, pantothenic acid, etc., which are beneficial to health. Tea beverages made from tea leaves are one of the three largest beverages in the world. Because the key to tea is tea leaves, tea also has a certain demand in the market. So how can we judge the category of tea trademarks?
By searching in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the tea trademark is Category 30 - 3002 - Tea, tea beverages - Tea substitutes based on plant flowers 3002, bags Packed tea leaves 3002, tea powder made from tea leaves 3002, tea leaves 3002. Because tea fundamentally belongs to tea beverages, the category will appear in this category.
Trademarks will have different values ??at different stages in the market. Correctly understanding the value of trademarks will help companies efficiently use trademarks in economic activities such as licensing, joint ventures, and pledges. Needless to say, the value of the trademarks of the brands we usually see must be very high. In what aspects are these values ??accumulated? The value depends on what.
Firstly, the appearance and pronunciation of the trademark are suitable. Text trademarks and graphic trademarks are two different forms of trademarks. If the trademark can be matched with a good design effect, the value of the trademark will naturally be very high. Therefore, when designing a trademark, we must pay attention to the positioning of the brand, judge it based on the aesthetics of the target public, and then conceive the application scenarios of the trademark, and highlight the good-looking effects in the main scenarios.
There are 45 categories of trademarks. When the name is the same, the trademark category can determine the value of the trademark to a large extent. The popularity of different categories is different. Generally speaking, Trademarks for daily necessities are relatively popular, and demand exceeds supply, so their value will increase accordingly. Of course, food, clothing, housing and transportation are naturally more valuable and will always be the mainstream choice.
When registering a trademark, if you entrust a trademark agency, the relevant personnel will definitely recommend registering certain categories together, because the trademark categories are all related to each other. If a brand registers trademarks in several related categories, it will mean that the brand has promising future development prospects in this field, so the price of a trademark registered in all related categories will be higher than that of a single category.
In addition, the symbolic nature of a trademark name is the biggest factor that affects the value of a trademark. Some ordinary trademarks may not be recognized by many people at first, but after a period of publicity, they become like the characters in a TV series. The meaning given to a name after it is broadcast will definitely become greater, and the corresponding value will also increase.
As an intangible asset of an enterprise, the value of a trademark is not fixed, but changes with the changes of various factors. Therefore, it is especially important for enterprises to evaluate the value of trademarks, grasp the value of intangible assets in each period, and adjust business strategies in a timely manner.