The domestic outdoor brand SHEHE (Pole Star) was born in the 1990s, when China's outdoor sports were just emerging, and foreign outdoor brands entered China one after another. Polestar's "father" initially processed clothing for famous European and American outdoor brands, which accumulated rich experience in outdoor clothing design and production for the future development of Polestar. With the strong desire to allow Chinese people to climb extreme dangerous peaks wearing their own outdoor clothing and equipment and the determination of national self-improvement, Polestar Trading Company was officially established in 1998! The Pole Star team adheres to the concept of "making SHEHE the polar star of China's outdoor clothing". Starting from a single outdoor clothing processing, it now has hundreds of styles of professional products such as outdoor clothing, sleeping bags, accessories, and independent Design, production and marketing management system. SHEHE has gone through ups and downs in the past 9 years. With the rise of China's outdoor industry, it has grown into a new force in China's outdoor brands! SHEHE continues to explore the path of technological innovation. The Polestar Outdoor Clothing Design and Research Center, established in 2003, has cooperated with internationally renowned functional fabric manufacturers to develop various products such as "All Dry, Wet Free, Dry Bulk, SH-Wall, TeTra" Trademark functional fabrics and applied to related products, more functional fabrics and new application technologies are continuing to be developed. In 2006, the Polestar flag flew proudly over the top of Mount Everest and the Antarctic. At 10:50 on May 14, 2006, it was an exciting moment. Chen Siqi, a member of the Chinese amateur mountaineering team, was the first to successfully reach the summit of Mount Everest wearing a Polestar one-piece down jacket. Then Jin Feibiao, Jin Feibao and other team members also successfully reached the summit later with their dreams in mind. White clouds float leisurely beneath our feet, and right on the top of the world, under the blue sky, the bright Pole Star flag is once again fluttering in the wind at the third pole of the world. At this moment, standing on the peak, what will the warriors think? Chen Siqi's answer was: "For me, the enjoyment of climbing lies in the process. Successfully reaching the summit is of course the best outcome, but I enjoy every second of the climb." And Polestar sponsored the Everest retest in 2005 The height team is different. This time, Polestar extends its hand of friendship to ordinary amateur climbers. They may not have the skills of professional mountaineers, but they have more ardent dreams. The mountain has always been waiting there. She does not only belong to a few people. Jiexing people are willing to help more ordinary people climb the Mount Everest in their hearts and realize the Jiexing people's wish of "Pole Star Achievement Dream". The Sanao Snow Mountain Cooperation Team was established in October 2003 and is a nationally recognized professional mountaineering cooperation team. The collaborative team has rich professional mountaineering experience. Captain Sula Wangping has climbed many difficult peaks in China and participated in many mountain rescue operations, which has attracted widespread attention from the industry and media. “I’ve had this idea since I started mountaineering—because the country with the richest mountain resources besides Tibet is Sichuan. At that time, Sichuan didn’t have such an organization that could provide alpine cooperation! So I hope to set up a Tibetan team to provide alpine services. , can provide high-mountain services to mountain climbers who come to Sichuan," said team leader Sula. Polestar Company decided to sponsor the cooperation team with equipment for the whole year of 2006-2007 and fully support the development of the cooperation team. "In the beginning, we customized the clothing of the collaboration team ourselves (no brand), bought several sets of technical equipment, and used them in turns during training. Many mountain friends expressed doubts about our ability. We have very few customers. Every time we do This year, we have received strong support from Jiaxing Company, and we have accumulated a large number of climbs on high-difficulty peaks such as Aotaina Snow Mountain, Siguniang Mountain, Luotuofeng, Muztage, Queer Mountain, and Tianhaizi. After the experience of collaboration, the number of customers has gradually increased, and so far, nearly a thousand people have participated in our activities," said team leader Su La Wang Ping. On August 24, the German scientific research ship "Polestar" went to Antarctica, and on October 25, the Polestar flag fluttered in the snow fields of the Weddell Ice Sea in Antarctica. This is after the Polestar flag flew on Mount Everest in 2006, the Polestar flag once again showed its style at the other pole of the world - Antarctica. Technical innovation - functional fabrics. The Polestar Outdoor Clothing Design and Research Center was established in 2003, and has internationally renowned functional fabrics. The fabric manufacturer Komatsu has cooperated to develop a variety of functional fabrics with registered trademarks such as "All Dry, Wet Free, Dry Bulk, SH-Wall, TeTra".

In 2007, Polestar successfully cooperated with OurDry, an Italian patented technology supplier of waterproof shoes, to launch a new OutDry series of waterproof hiking shoes, which are now being trial-sold in some dealerships. Advantages of OutDry technology: First of all, OutDry waterproof technology is a technical bonding of the waterproof film and the leather layer. The leather layer better protects the waterproof film, avoids water leakage caused by film wear and puncture, and solves the problem of easy damage to the traditional waterproof sock film. problem, extending the service life of the shoe; secondly, OutDry technology increases the space inside the shoe, thereby increasing air circulation inside the shoe and improving breathability; thirdly, OutDry technology uses a waterproof method that is directly attached to the back of the shoe upper It also improves the problem of the interlayer between the traditional sock-type waterproof upper and the sock, thereby truly achieving an "outer dry" waterproof effect and greatly reducing the weight of the shoe.