Answer: From an analysis of laws and regulations, there are many reasons for rejection of a trademark application for registration. It may be based on the fact that the trademark applied for registration violates the prohibitive provisions of the "Trademark Issuance"; it may be based on the reason for the rejection of the trademark application for registration. The trademark only has the common name, graphics, weight, quantity, etc. of the product; it may be based on the fact that the trademark applied for registration is not distinctive; it may be based on the fact that the trademark applied for has infringed on the prior rights of others; it may be based on the fact that the trademark applied for registration is different from other registered trademarks Same or similar etc. Secondly, although trademark registration review has strict procedures and standards, the specific review of each trademark is actually completed independently by each examiner. Since there are different examiners with different professional scope, knowledge, understanding level, and social experience, There are differences in factors such as work experience and work experience. The examiner's work will inevitably be affected by multiple subjective and objective factors. The examiner's discretionary power is relatively large, and different examiners may reach completely opposite judgment results. Therefore, in order to ensure the quality of examination and protect the legitimate rights and interests of trademark registration applicants, our country’s legal system has formulated a review procedure for rejected applications for registered trademarks. The reviewer is the Trademark Review and Adjudication Committee of the State Administration for Industry and Commerce. Therefore, when an enterprise receives a mail from the Trademark Office, When receiving a trademark rejection notice, the first thing you must do is to carefully analyze the reasons for the rejection of the trademark, then consider whether there is room for reversal, and then make a decision whether to file for review. If encountering a trademark objection, the applicant must still make a defense. If he loses the defense, he can also apply to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce for a trademark objection review. As a result, many trademarks have to go through many levels of hurdles before they can be registered, and a few trademarks only get their trademark registration certificates after four or five years. Therefore, trademark applicants should keep a calm mind and try their best to fight for their own rights and interests. Trademark review refers to: According to Article 28 of the Implementation Regulations of the Trademark Law, the Trademark Review and Adjudication Board has the power to hear trademark registration review cases, trademark opposition review cases and trademark cancellation review cases. Trademark reexamination is a legal procedure in which the Trademark Review and Adjudication Board re-examines the request for reexamination made by the Trademark Office when a party is dissatisfied with the Trademark Office's decision on trademark-related matters. 1. Types of trademark review: 1. Review where the party is dissatisfied with the Trademark Office’s rejection of the trademark registration application; 2. Review where the party is dissatisfied with the Trademark Office’s rejection of the registered trademark transfer application; 3. Review where the party is dissatisfied with the Trademark Office’s rejection of the registered trademark renewal application Application; 4. Review of the party's dissatisfaction with the Trademark Office's objection ruling; 5. Review of the party's dissatisfaction with the Trademark Office's cancellation of a registered trademark; 6. Review of the party's dissatisfaction with the Trademark Office's cancellation of an improperly registered trademark; 2. The time for review can be Request a review from the Trademark Review and Adjudication Board within fifteen days from the date of receipt of the rejection notice, ruling notice or revocation notice. If there are special reasons, you can apply for an extension before expiration. The extension time is 30 days, but you need to submit evidence of the extension, such as a certificate from the post office or neighborhood committee. Reasonable reasons to prove the delay in receiving the rejection notice, ruling notice or revocation notice! 3. Documents and materials required: 1. "Trademark Agency Power of Attorney": If you entrust a trademark agency to act as an agent, you must provide a power of attorney stamped with the applicant's seal. Applicants from outside mainland China who want to apply for trademark review in China must entrust a trademark agency to do so. 2. Various types of re-examination applications: If you entrust an agency to apply for trademark re-examination, the agency will prepare it. 3. Reasons and evidence materials 4. Decision on review The Trademark Review and Adjudication Board will make a final decision on approval or disapproval of registration for registration rejection review or objection review, and will notify the relevant parties in writing. The Trademark Review and Adjudication Board will make a final decision on maintaining or revoking the trademark for other reviews and notify the relevant parties in writing. [1]Trademark rejection