The evolution of Haier's trademark

The first generation identification mark

In p>1985, when Haier started its business, the refrigerator production technology introduced advanced technology and equipment from Liebherr, Germany, and produced the first generation of "four-star" refrigerators in Asia. At that time, the contract signed by both parties stipulated that in order to reflect the cooperation between the two parties, Haier could add the address of the German trademark to Qingdao, so Haier introduced "Qindao-"

The second-generation identification mark

In p>1991, the name of the enterprise was changed to "Qingdao Qindao Haier Group Company", and the product trademark was also changed to "Qindao Haier", which realized the unification of the enterprise name and product trademark. At the same time, the CIS concept was introduced, and a new logo with the design concept of "the sun rising on the sea in Ran Ran" was introduced. The Chinese and English combined logo "Qindao Haier" and "Haier Blue" were the special colors for the enterprise. This is Haier's second-generation identification mark.

the third-generation logo

In May p>1993, after in-depth investigation and study, it was decided to remove the Chinese logo of the second-generation logo, simplify the enterprise name directly to "Haier Group", use English Haier as the main logo, integrate trademark logo and enterprise abbreviation, and design English "Haier" as the logo. The new logo is more in line with international standards, and the design is simple, steady and stable. English "Haier" has become the main identification symbol, integrating trademark symbol and enterprise name, and transmitting information is more concise, steady, atmospheric and international.

the fourth generation logo

On December 26th, 24, the well-known and beloved logo of Haier in Chinese and English (Hanyu Pinyin) also took on a new look, and the group started to use the new logo of Haier, which was composed of Chinese and English (Hanyu Pinyin). Compared with the original logo, the new logo continued the brand culture formed by Haier's 2-year development. At the same time, the new design emphasizes the sense of the times.

the fifth generation logo

On July 28th, 213, Haier officially released the brand's new image after entering the network strategy stage at the Innovation Global Forum. Brand-new corporate logo and slogan have been released, among which the new slogan is "Your life wisdom, my smart life".