Nayuki denies Heytea plagiarism, and the brand plagiarism incident has once again attracted industry attention

As China’s tea market continues to expand, competition among tea brands has become increasingly fierce. . However, a recent brand plagiarism incident has once again attracted the attention of the industry. Nayuki’s Tea accused Heytea of ??plagiarizing its own brand image in terms of its tea packaging and store design, which caused widespread discussion and controversy.

What happened

According to Nayuki’s tea department, Heytea had obvious plagiarism in terms of its product packaging and store design. For example, Heytea’s tea packaging is very similar to Naixue’s tea packaging, even using the same colors and fonts. In addition, the store design of Heytea is also very similar to that of Naixue, including green plant decoration on the wall, wooden furniture, etc.

HiTea did not respond to these accusations. Nayuki’s Tea stated that it would take legal measures to protect its brand image.

The dangers of brand plagiarism

Brand plagiarism will not only damage the brand image and interests of the party being copied, but will also have a negative impact on the entire industry. First of all, brand plagiarism will lead to unfair market competition, and the efforts and innovations of the copied party may be wiped out. Secondly, brand plagiarism will affect consumer trust and choice. Consumers may lose trust because they are unable to distinguish authenticity, which will have a negative impact on the entire industry.

How to prevent brand plagiarism

Brand plagiarism is a long-term and complex process that requires the joint efforts of all parties to effectively prevent it. The following are some measures to prevent brand plagiarism:

1. Registered trademark: Trademark is the core of a brand, and registered trademark can effectively protect the brand image and interests.

2. Establish a brand image: Establishing a unique brand image can make it easier for consumers to identify and choose.

3. Strengthen supervision and law enforcement: The government and industry associations can strengthen supervision and law enforcement to crack down on brand plagiarism.

4. Improve consumer knowledge and awareness: Consumers can improve their ability to identify and prevent brand plagiarism by learning and understanding relevant knowledge.