Does not fade. The KISSMAX trademark is a Class 14 trademark. The English trademark has a unique European and American design style. The letter combination is simple, easy to remember and catchy. KISSMAX is easy for consumers to quickly identify. Kissmax jewelry does not fade. Jewelry refers to the ornaments worn on the head. Jewelry broadly refers to hairpins, earrings, necklaces, etc. made of precious metals, gemstones, etc.