Taobao is a large-scale online shopping platform that provides goods sales and transaction services to consumers across the country. In order to safeguard the rights and interests of consumers and the reputation and image of the platform, Taobao will take a variety of measures to crack down on counterfeit sales. It is very complicated and troublesome for Taobao sellers to deal with this situation. How to successfully appeal against counterfeit sales? Let me share with you ways to improve the success rate of appeals.

1. Prove that the goods sold are genuine

You must confirm that the goods you sell are genuine, and keep complete authorization certificates, purchase vouchers and other relevant supporting materials. In this way, when facing other people's accusations of selling counterfeit goods, you can provide evidence to refute and appeal.

2. Prove that the source of goods is regular.

Proving that the source of goods is regular is also very critical, because the source of the goods sold is legal and standardized, and relevant supporting materials can be obtained, which will increase the success rate in the appeal process. will increase significantly.

3. Choose the correct appeal path

When choosing the appeal path for counterfeit sales, you need to choose the appropriate line according to the situation. Choosing the right channels and approaches has a great impact on whether you can successfully protect your rights. You should choose the most appropriate method based on the actual situation.

4.? Seek help from a professional team

When facing complaints and appeals, if you do not have enough knowledge and ability to solve the problem, hiring a specialized team to assist in handling will be a better solution. Good choice.

What are the penalties faced by those accused of selling counterfeit goods on Taobao?

Merchants who are complained about selling counterfeit goods on the Taobao platform will face a variety of penalties. The specific penalties vary depending on the type of counterfeiting the store is accused of selling.

Taobao counterfeit sales are divided into many types, such as unproduced counterfeit sales, genuine and fake counterfeit sales, obvious fake sales, masked trademark counterfeit sales, fake factory address and factory name counterfeit sales, and information level counterfeit sales. , suspected of plagiarism, live broadcast selling fakes, Wangwang admitting to selling fakes, etc.

Normally, counterfeit sales on Taobao will lead to the following adverse consequences: reduced store traffic, reduced visitor volume, affected store rankings, reduced store conversion and transaction rates, and store points deducted (2 to 48 points deducted) ), link deletion, store ban, deposit deduction, etc. The above penalties may have a negative impact on the survival and development of stores, and they deserve great attention from merchants.

Therefore, merchants must not sell counterfeit goods, otherwise they may be subject to Taobao counterfeiting penalties including the above types. This not only affects the weight and sales of the store, but may also damage the reputation and credibility of the merchant. To this end, merchants must strictly abide by platform rules, eliminate counterfeit sales, and operate legally and compliantly in order to obtain good development and returns.