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Jia De Zhicheng: What are the main ways to obtain traffic through online store operations?

The operation method of an e-commerce entrepreneurial online store is very important. A good operation method can increase the click-through rate of the store and bring more traffic to the store. High traffic will naturally increase sales. As for increasing store sales, it seems very simple, but it is difficult to do. So what kind of operation method can be used to obtain more traffic?

1. The main ways to obtain traffic are natural traffic, event traffic and paid traffic.

2. Use appropriate titles and optimized keywords. For increasing store traffic, click-through rate is critical. To increase the click-through rate of products, online store operators need to start with titles and keywords. If the keywords in the title are traffic words or hot search words, then users can easily search for the store when searching for products. , and keywords also need to be optimized regularly by operators, which can effectively increase the click-through rate of the store, thereby increasing traffic and sales.

3. Account maintenance and customer evaluation. For stores, word-of-mouth and service attitude are key. Word-of-mouth can bring more traffic to the store, while service attitude and customer perception determine whether customers can be retained.

4. Appropriate promotion and publicity methods. In the Internet era, many companies have their own marketing teams that go to various platforms for publicity and promotion. If the store only has natural traffic and event traffic, it will be difficult to increase the store's sales. Promote on major platforms. Publicity can increase the exposure of products and stores, thereby bringing more traffic to the store.

In the early stages of opening an online store, e-commerce entrepreneurs need to pay attention to how to open an online store, the positioning of products and the decoration of the store. After the store is built, operation is very important. A good operation method can bring traffic to the online store and increase sales. At this time, entrepreneurs need to know more about operating methods and techniques for obtaining traffic. In many cases, the sales volume of a store is closely related to the operation method, so it is very important for e-commerce entrepreneurs to master certain operational knowledge and ways to obtain traffic.