Brand logo is an important element of brand visual cognition, which has powerful brand expression and communication functions. Designing an excellent brand Logo needs to follow the following ideas:

1. Determine brand attributes

Before designing a brand Logo, it is necessary to determine the core characteristics, brand appeal, target audience and values of the brand. This will directly affect the style, form and color of the logo.

2. Creative concept stage

At this stage, the initial sketch design should consider the creative idea flexibly from multiple angles, with symbols and characters representing its uniqueness as the core features and the design focus of subversive structural relations. It is best to ensure that the whole drawing process has a physically quantifiable and measurable basis to assist your long-term strategic decision.

3. Adjust and improve the scheme

After the concept sketch is completed, please evaluate its effect, make error-free typesetting and combination. Specifically, it is necessary to further judge whether the visual effect is good according to the requirements of comfortable user experience, and improve the individual details of the work by adjusting the audit defects, so as to ensure that the final Logo image reflects the core values and characteristics of the brand.

4. Determine and unify colors

Pay attention to the standard RGB values when selecting colors, and ColorPicker extracts personalized style tones for the target users. You should determine the color matching according to the brand industry, culture, target market and other factors. If the brand is mainly based on network disk, it can use dark blue tone to strengthen its sense of science and technology; And if it is a courier company, the pink tone may make you feel refreshed; The more personalized "concentration" is highlighted, the sooner the target audience may be concerned and thus have a strong sense of connection.

5. Conduct standardized tests

After the brand Logo is completed, it is necessary to carry out standardized tests on various printing, digital equipment and different resolutions to ensure that the image quality and visual effect can be met with high quality and generosity on the whole, with good adaptability and plasticity. Even if the logo is displayed or printed for the first time, it is required to test whether the brand logo meets the expectations as soon as possible.

6. Maintain brand consistency

Brand logo plays a very important role in brand marketing and social communication. Therefore, we must maintain the consistency of brand identity in daily operation, always follow the unified logo strategy for management, promotion and maintenance, and insist on maintaining the consistency of brand communication concept in public places to ensure the stability and reliability of brand image.

The above is the main idea when designing brand Logo. In this process, you need to fully understand the brand, consider the audience and pursue innovation, so as to create a logo that is recognized by the target audience and perfectly reflects the brand characteristics.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.