Second, briefly introduce the main companies and brands in the domestic power tool market. Judas and vexcor are like Shaolin Wudang in rivers and lakes. It seems that the number of sects (sales) is not the largest, but their martial arts attainments (skills) are extremely high, which has delivered a large number of talents for the whole power tool Jianghu. Many efforts of other Jianghu sects come from two sects.
3. Dongcheng Dongcheng is the first brand of electric tools in China in the domestic market, with an annual sales of more than 4 billion yuan. The company can produce 50,000 to 60,000 electric tools a day, and its brands Dongcheng and DCA are unpretentious, with stable quality and high cost performance. The product line covers a full range of power tools, lithium battery series, power tool accessories, garden tools, air compressors, welding machines and other products. After more than 20 years of development, Dongcheng has become the first brand of electric tools in China. The author believes that it is mainly due to the following reasons.
1, a strong manufacturing strength. Dong Cheng, the boss, attaches great importance to manufacturing and has invested a lot of money in manufacturing, whether it is production equipment, assembly line or manufacturing management system. I was lucky enough to see Dongcheng's neat and orderly workshop and advanced automatic production equipment in the video, and I couldn't help admiring it. At present, Dongcheng's daily output has reached 50,000 sets, with an annual output of nearly150,000 sets, second only to the world's three major power tool brands and TTI company.
2. Solid brand building Dongcheng has made great efforts in brand building. No matter which hardware market you go to in China, you can see the large billboards in Dongcheng, and no matter which city you go to, you can see the store tricks in Dongcheng. Yellow background, scarlet letter, bright and eye-catching, highly recognizable. In addition, the booths in Dongcheng are subsidized, which makes Dongcheng's brands everywhere.
3. Perfect sales channels Qidong's electric tools started from maintenance to retail. In the 1990s, Qidong people opened power tools retail stores all over the country. With this unique resource of fellow villagers, Dongcheng's electric tools are quickly sold all over the country, first the retail stores of fellow villagers, and the wholesale agents in all provinces are also fellow villagers of Dongcheng. The stable quality has been recognized by customers, and the power tools of Dongcheng brand are also sold to all power tool retail stores in China. The so-called "no east, no shop". Slowly, Dongcheng's provincial agents also ended the exclusive agency mode, and full competition also reduced the profits of agents at all levels to a minimum, thus allowing consumers to buy Dongcheng's products at extremely low prices, which also created Dongcheng's ultra-high product cost performance.