Speaking of "Ta Brand" Shaoxing wine, many people have a soft spot for "She" and are familiar with it. It is only known that "Tapai" is a fine yellow wine brewed by hand from the source water of Jianhu Lake, which has been listed as a protected product of China's original region, but few people know the historical origin of the trademark "Tapai".
what does "tower sign" mean? At this point alone, readers and friends may have different opinions and cannot agree. In fact, the "Tower Brand" is not named after Shaoxing, but after the famous south tower "Pagoda of Six Harmonies" located in Hangzhou, Zhejiang. So why did the "tower card" get its name from Sri Lanka? In other words, there are many reasons and stresses.
firstly, "Pagoda of Six Harmonies" is located in the south wing of Hangzhou, a famous historical and cultural city in China, on the north bank of Qiantang River. It was founded in Shaoxing in the Southern Song Dynasty (AD 115), and it has been more than 859 years since then. The tower is 59.95 meters high, its body is majestic and its potential is solemn. During the Southern Song Dynasty, because the Qianjiang Waterway has become an important trade port in wuyue, it is an overflow of Zhenjiang tide, so as to avoid the troubles of ordinary people. The Ministry of Rites specially built the "Pagoda of Six Harmonies" according to the purpose, which has become an important symbol and symbol of the positive development of foreign trade in the south of the Yangtze River. The "tower brand" is named after Sri Lanka, which means "trade promotes enterprises and goes global". As we all know, "Tapai" Shaoxing wine entered the international market in 1958, and now it has enjoyed a good reputation in more than 3 countries and regions such as Europe, America, Japan, South Korea, Southeast Asia, Hong Kong, Macao and Taiwan, and has far-reaching influence among overseas Chinese.
Both of them, the "pagoda" came into being with Buddhism, and its function and cultural connotation have been constantly evolving and developing in China. As an architectural form that symbolizes avoiding evil spirits, suppressing evil spirits and praying for blessings, it has been widely used and become one of the unique carriers of China national culture. "Tower" was refined by the designer as the brand logo of China traditional famous wine, which reflected the designer's admiration for China's history and traditional culture and high artistic accomplishment and brand building ability. The brand logo of the towering Millennium Pagoda is matched with the long Millennium wine, which makes the heritage of China traditional culture and the charm of Shaoxing yellow wine in China complement each other.
Furthermore, "Tower" is a symbol of China's folk blessing culture, and "Tower Brand" is named after its industrial ideal of "nourishing all beings in the world with fine wine" and its social ideal of "praying for peace in the world, ensuring smooth trade and seeking happiness for the people". "Nourish all sentient beings in the world with fine wine", in layman's terms, is devoted to offering "green, safe and excellent quality" fine wine and wine to the society, so that ordinary people in the whole world can enjoy a high-quality life.