Legal Analysis: E-commerce selling fake goods violates the Criminal Law of People's Republic of China (PRC). If the sales amount is not large, it does not constitute a crime. Should be handled in accordance with the relevant provisions of trademark infringement. If the circumstances are serious and the amount is relatively large, criminal responsibility shall be investigated. Online merchants need to abide by the law, and selling fake goods also has to bear legal consequences. From confiscation of goods, fines and compensation to criminal responsibility. Different from offline merchants, some sales platforms will also formulate some reward and punishment systems according to the business conditions of merchants.

Legal basis: Article 214 of the Criminal Law of People's Republic of China (PRC), whoever knowingly sells goods with counterfeit registered trademarks in a large amount shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention and shall also or only be fined; If the sales amount is huge, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and shall also be fined.

If the sales amount is more than 250,000 yuan, it belongs to the "huge amount" stipulated in Article 214 of the Criminal Law. For the crime of selling goods with counterfeit registered trademarks, it shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and fined.