Globally, North America is the cheapest, while the United States and Canada have the lowest prices. Although Denmark is a country of origin, the main parts are not produced in Denmark, which is almost the most expensive in European countries. In Asia, Japan is the lowest, and the price in Hong Kong is similar to that in Europe. The most expensive Lego purchase in China is the mainland. Undoubtedly, Haitao or going to Hong Kong in a limited time is a relatively cost-effective method.

Lego was founded in Denmark with a history of 85 years, which can be traced back to its gold-lettered signboard Lego. The trademark "Lego" has been used since 1932. Its language comes from the Danish word "LEg GOdt", which means "play well". This name soon became synonymous with high-quality toys produced by Lego in Babylon Toy Factory.

Over the years, the "Lego" icon has also changed in many forms. The latest icon is made by 1998, which is slightly adjusted on the basis of 1973 version to make it easier to spread and identify in the media. The first production base was in a red house in Denmark, where Lego started. Recently, Gao Legao Le officially launched a large-scale theme space, located in Bilong, Denmark, where Lego is headquartered, covering an area of1.2000 square meters, not far from the company headquarters. The Lego Experience Center will officially open this year, and the specific time currently planned is September.

The inventor of Lego bricks is Ole Kirk Quioc, who was born in the village of Filzgov near Billon in 189 1. He has superb carpentry skills. When he was young, he was keen on making all kinds of small toys. Small planes, cars and small animals from his hands are all lifelike. Although he doesn't know how to do business and his toys are often unsalable, it doesn't make him give up his hobby. Later, his spelling toy "Yoyo" finally became all the rage. 1934, he designed the "Lego" trademark for his building block toys.

Ole Kirk Christiansen, the founder, once held a name collection activity for his small toy factory and wooden toys, and his proposal was finally selected, but the trademark name was not legally registered in Denmark until 1954. With the development of Lego, the scale and popularity of Lego company are also rising, and the "weapon" in hand is a toy from Denmark-building blocks. Through different combinations of different people, even the different ingenuity of the same person, Lego bricks can build different worlds. Simple objects not only build a beautiful world for children, but also make every child who sees it unable to resist such a huge temptation. Therefore, Lego toys have always enjoyed a high reputation in European and American families. Even in Asia, there are many users, just because of its high price, which slows down its further expansion of the market.