Legal analysis: First, the markers are different. Trademarks can only be used on commodities, and trade names are signs of commerce, which are used in commercial activities and are related to the main business activities of industrial and commercial enterprises. Second, the principles and procedures of registration are different. Trademark registration in Chinese mainland is based on the principle of "combination of voluntary registration and compulsory registration". At present, Chinese mainland adopts the principle of "compulsory registration" for the registration of trade names, that is, unregistered trade names are not allowed. Third, the effective scope and legal period of trademarks and trade names are different. There are strict geographical and time restrictions on the exclusive rights of trademarks and trade names. Trademark right has legal timeliness.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 22 An applicant for trademark registration shall fill in the category and name of the goods using the trademark in accordance with the prescribed commodity classification table and apply for registration. An applicant for trademark registration may apply for the registration of the same trademark for many kinds of goods through one application. Applications for trademark registration and other relevant documents may be submitted in written form or in the form of data messages.

Article 39 The period of validity of a registered trademark is ten years, counting from the date of approval of registration.

"Provisions on the Administration of Enterprise Name Registration" Article 6 An enterprise name consists of the name of the administrative division, the brand name, the characteristics of the industry or operation, and the organizational form. The names of enterprises operating across provinces, autonomous regions and municipalities directly under the Central Government shall not contain the names of administrative divisions; The name of an enterprise with comprehensive cross-industry operation shall not contain industry or business characteristics.