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What is the use of trademarks? What are the methods of using trademarks?

1. What is the use of trademarks? According to the relevant laws of our country, the use of trademarks refers to the use of trademarks on goods, product packaging or containers for business purposes; for services or in connection with services on objects; used in goods or service transaction documents; or the trademark is used in advertising, exhibitions and other commercial activities of goods or services, which is sufficient to cause the relevant public to recognize it as a mark that distinguishes the source of the goods or services. . 2. What are the ways to use trademarks? 1. In the business operation process, the use of trademarks involves all aspects related to the manufacturing of goods to the sale of goods, including the provision of raw materials, the production of labels, the processing of products, and the selection of products. The primary stage of commodities also includes the repackaging (modification), warehousing, transportation, sales, etc. of the commodities to transform the products into commodities. 2. In terms of trademark expression, the use of trademarks not only refers to directly marking or affixing trademarks on goods or product packaging, but also includes items used in necessary and auxiliary trading activities for selling goods, such as contracts. , account books, commodity transaction documents, etc., and also includes all efforts made to promote goods, such as product advertising and product display. 3. The use of a trademark not only includes the trademark registrant’s own actual use, but also includes authorizing others to use the trademark through trademark license and other means. That is, the behavior of others being authorized to use the registrant’s trademark shall be deemed as the trademark registrant’s own use. 4. The trademark user’s use of the trademark shall be commercial use. Commercial use behavior includes not only profit-making behavior in commercial operations, but also non-profit behavior to establish a trademark image and establish a corporate image closely related to the trademark, such as social welfare activities named after the trademark, such as knowledge contests , theatrical performances, sports competitions, etc. 3. Can a registered trademark be used by others? Yes, but both parties must sign a trademark license contract and complete the filing procedures within the specified period. Trademark registrants enjoy various rights protected by national law over their registered trademarks within the statutory period. From the content point of view, they include exclusive rights, prohibition rights, licensing rights, transfer rights, renewal rights and labeling rights, among which exclusive rights The right is the most important right, and other rights are derived from this right. Trademark licensing rights refer to the right of a trademark owner to license others to use its registered trademark by signing a trademark licensing contract. Trademark transfer right refers to the right that the trademark owner enjoys in accordance with the law to transfer his registered trademark to others in accordance with legal procedures and conditions. Therefore, a registered trademark can be used by others. The use of a registered trademark must first be authorized by the trademark owner. Otherwise, it will constitute trademark infringement, and the user will bear infringement liability to the trademark owner.