Washing powder is a very common daily necessities. Because of its ability to clean clothes, it is often needed by people. It can also be regarded as a necessity in daily necessities. The category to which the washing powder trademark belongs is Class 3. category, which happens to be one of the popular category trademarks, and also happens to be the category where skin care product trademarks are located.
The types included in Category 3 are probably: bleaches and other materials for laundry use; cleaning, polishing, stain removal and abrasive preparations; soaps; spices, essential oils, cosmetics, shampoos; toothpaste.
What impact will trademark transfer have on enterprises? Where does its importance lie? In our country, trademark registration is the prerequisite for trademarks to be legally protected and the legal basis for determining the exclusive right to use trademarks. The general principle of trademark law is "first to apply", which means that only companies that apply for trademark registration at the Trademark Office first can get legal protection.
Trademark is the passport in the market and the essence of corporate brand culture, and the establishment of corporate brand image is the core of corporate struggle. Only products that apply for registered trademarks can be sold in large stores, supermarkets, or e-commerce platforms in that country and region.
Trademarks are also conspicuous flags in market competition. The flag symbolizes the indomitable spirit and the spiritual motivation to charge into battle. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services. The assessed value of a trademark can increase the total assets of a company, and the higher the value of the brand, the more it can reflect the influence of the trademark and the business's operating conditions, which indirectly reflects consumers' acceptance of the goods marked by the trademark.
Trademarks are also identification codes in the eyes of consumers. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers and forming the habit of consumers recognizing the brand when shopping, thus achieving the effect of expanding sales.
Trademarks are also the carrier of corporate reputation. A trademark is not only a sign that distinguishes the source of goods and services, but also a symbol of the credibility and competitiveness of a company. The specific expression of corporate credibility is the satisfaction that the goods marked by the trademark bring to consumers.
In addition, trademarks can also help enterprises to obtain effective financing. The trademark exclusive right pledge loan business uses the ownership of the enterprise's trademark as the pledge, and the value of the enterprise's trademark is confirmed through third-party evaluation. The bank adopts a flexible mortgage and pledge model. Loans worth a certain percentage of the value of the company's trademark are provided to companies with financing needs. Of course, trademarks can also effectively resolve trademark disputes.
As mentioned above, because trademarks focus on the first-to-file principle, companies need to understand the importance of trademarks as soon as possible and lay out trademarks as early as possible, whether through trademark registration or trademark transfer. Once a trademark has legal effect, you can enjoy the above-mentioned advantages.