According to the trademark law, different uses have different meanings and different places. Product trademark (commodity trademark): refers to the words, graphics or their combination marks used by commodity producers or operators to distinguish the goods they produce or operate from those produced or operated by others. Trade marks can be words, graphics or their combination, with or without any meaning. Like other trademarks, as long as it does not violate the prohibitive provisions of the law, does not harm public morality or the interests of others, and has the distinctiveness of trademarks, it can become a commodity trademark. Retail trademark, also known as "private trademark" or "merchant trademark", refers to the trademark form in which retailers use the image of store name to brand their own goods. It generalizes the image of the retail store as a trademark according to the stimulus generalization. Usually, private trademarks are unregistered or have no trademark name. Store name and trademark are two concepts. Store name may or may not be a trademark. A trademark is a symbol of the products or services used, and a store name is an enterprise name, which is protected by different laws. The store name can be the same as or different from the trademark.

Legal objectivity:

Provisions on the Administration of Enterprise Name Registration Article 3 When an enterprise applies for registration, its name shall be approved by the registration authority. The enterprise name can be used only after it has been approved and registered, and it enjoys the exclusive right within the prescribed scope. Article 26 of the Provisions on the Administration of Enterprise Name Registration violates these provisions, and the registration authority will punish the following acts according to the circumstances: (1) Whoever uses an enterprise name that has not been approved for registration to engage in production and business activities shall be ordered to stop business activities, his illegal income shall be confiscated or he shall be fined between 2,000 yuan and 20,000 yuan, and if the circumstances are serious, he may be concurrently punished; (two) unauthorized change of enterprise name, given a warning or a fine of 654.38+million yuan to 654.38+million yuan, the deadline for registration of change; (3) Anyone who transfers or leases his own enterprise name without authorization shall have his illegal income confiscated and be fined between 1000 yuan and 1000 yuan.