(1) Potential consumers of goods or services using the trademark;

(2) the trading channels for goods or services using the trademark;

(3) the time, degree and geographical scope of the use of the trademark;

(4) the market share of the goods or services that use the trademark in the territory and its fields that claim to enjoy the protection of well-known trademarks.

II. What are the criteria for a trademark to enjoy a high reputation

In China, the State Administration for Industry and Commerce has also provided a set of identification indicators on what a trademark enjoys a high reputation and is well known to the public, including:

(1) the sales volume and sales area of goods using the trademark in China;

(2) the main economic indicators (annual output, sales, profit, market share) of the goods using the trademark in recent three years and their ranking in the same industry in China;

(3) the sales volume and sales area of the goods using the trademark in foreign countries or regions;

(4) the advertising of the trademark;

(5) the earliest use and continuous use time of the trademark;

(6) the registration of the trademark in China and its foreign countries or regions;

(7) other documents proving that the trademark is well-known.

when transferring a trademark, we will find Shangbiao, who has been focusing on trademark trading for 13 years. Shangbiao will verify the validity of the traded goods and ensure the authenticity and validity of the identity information of the buyer and the seller.