It is a zone version.

1. What is Jingxipinpin?

It is a registered trademark of Beijing Jingdong Sanbailu Shidu E-commerce Co., Ltd. The major shareholder is Liu Qiangdong, holding 45% of the shares. Its main business categories include advertising sales, medical gardening, construction repair, and social services. Services etc.

2. Who knows what Jingxi Pinpin does?

It is a community group buying platform that serves the majority of users in the form of community group buying, making it convenient for residents to make purchases at home.

3. When is the expected launch time of Jingxi Pinpin launched on JD.com, and what is the launch channel?

On December 28, it was reported that Jingdong’s community group buying brand “Jingxi Pinpin” will be launched on the WeChat mini program, and the business will be fully launched on January 1, 2021 (Shenzhen area has been launched on 20 online on the same day).

4. What is the future development direction of Jingxipinpin?

According to the news released by JD.com, the future development direction of Jingxipinpin should be the sinking market across the country. Jingdong Group is using the method of reorganizing the supply chain to enter the sinking market, absorb users, and provide users with social e-commerce/community group purchasing products.

5. If you want to launch community group buying in a sinking market, what are the main things you need to do?

The sinking market refers to the third-tier areas with less developed commerce. These places are characterized by large scope, scattered commerce, and high service costs. But with the addition of community group buying, the county market can be opened through group leader fission gameplay, good sales videos, and various marketing methods.

6. What is the difference between Jingxi and Jingxi Pinpin?

Jingxi Pinpin focuses on community group buying, while Jingxi is a social e-commerce platform. The two have different gameplay and target groups.