Douyin stores need to be authorized to sell branded products, otherwise they may be suspected of infringing on other people’s intellectual property rights and face the risk of breaking the law and seeking compensation.

In Douyin stores, selling branded products requires corresponding brand authorization. If a merchant sells branded goods without authorization, intellectual property issues may be involved. In China, infringement of intellectual property rights is a serious crime and will result in legal liability. Therefore, if a merchant wants to sell branded products in a Douyin store, he must first obtain authorization from the brand. Obtaining brand authorization is not a simple matter. Generally speaking, merchants need to go to the brand company or agency to apply, provide relevant certification materials, business plans, sales channels and other information, and wait for the brand's review. After passing the review, the brand will sign an authorization agreement, and then the merchant can legally sell the brand's products on the Douyin store. It should be noted that merchants may face serious legal problems if they sell counterfeit brand products or infringe on other people's intellectual property rights on Douyin stores. Merchants not only need to bear corresponding civil liability for compensation, but may also be subject to administrative penalties or even criminal prosecution.

If a merchant sells its own imitations in a Douyin store, does it need authorization? Merchants selling their own imitations in Douyin stores also need to obtain authorization. While these items may not be original to the brand, merchants need to ensure they are not infringing on the intellectual property rights of others. Merchants should understand the legality of counterfeit goods and operate in accordance with relevant laws and regulations.

Selling branded products in a Douyin store requires authorization from the brand. Otherwise, you may be suspected of infringing on the intellectual property rights of others and face the risk of breaking the law and seeking compensation. Merchants should pay attention to protecting intellectual property rights during the business process, comply with relevant laws and regulations, and ensure that operations are legal and compliant.

Legal basis:

Article 42 of the "Trademark Law of the People's Republic of China" transfers a registered trademark, the transferor and the transferee shall sign a transfer agreement and ***Apply to the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods. For transfers that are likely to cause confusion or have other adverse effects, the Trademark Office will not approve the transfer and will notify the applicant in writing and explain the reasons. After the transfer of a registered trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.