When choosing to invest in a movie title, video website operators need to consider not only the benefits behind the movie purchase, but also legal issues. In fact, the question of whether the purchase of movie trademarks has constituted infringement needs to be divided. Let me give you one together.
Whether the movie name is infringing or not depends on the usage of the movie name. In the first case, after the video network buys the name, it uses the movie name for commercial purposes, so this situation constitutes infringement, because the movie name trademark is also a means to protect the movie. If the video network is used for commercial purposes and the movie name is used, then the trademark infringement of the video network to buy the movie name exists. The second situation is whether the use of this name trademark will confuse the movie with the video network after the video network buys the movie name. If the public is confused, then there is infringement. For movies, this confusion hurts the movie itself. For the video network, whether this confusion is a means of using movie names and trademarks needs to be thought-provoking. Therefore, if the video network wants to operate stably after buying the movie title, it needs to be avoided.
Many merchants choose to buy trademarks rather than register, because it will be more convenient and faster to buy trademarks, but there are also legal problems related to trademarks, so the choice of platform is often crucial. Bajie can be used as a platform for trademark transfer and purchase, so as to carry out some intermediary transactions. The trademark infringement problem of video websites buying movie names can be completely avoided. Therefore, everyone needs to be cautious about trademark purchase, whether it is an organization or a video network, and relevant legal issues must be clear. Choosing a good platform at this time can obviously bring many benefits, and choosing a good platform can often get twice the result with half the effort.