LONGINES
Swiss watch brand
LONGINES is a watch brand under the Swiss Swatch Group. Longines uses the flying wing hourglass as its logo. [1][2]
Longines was founded in Soimia, Switzerland in 1832, with more than 180 years of history and craftsmanship; the first Longines watch factory was established in 1867; May 10, 1880 Longines officially became a registered trademark in Switzerland; in 1938, Longines produced its second navigation watch; in 1953, Longines launched a series of innovative promotional activities; in 1969, it produced the world's first quartz watch; in 1982, Longines launched Agassiz's "Agassiz" slim gold watch series commemorates the 150th anniversary of Longines. [8][9]
In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, with Longines ranked 324th. [3]
Company name
LONGINES
Foreign name
LONGINES
Industry
Watch[5]
Time of establishment
1832
Headquarters location
Switzerland
Development History Series Product Brand Culture Brand Honorary Founder TA Said
Development History
In 1832, Auguste Agassiz and the Saint-Imier ) joined hands with a watch company to enter the watch manufacturing industry and became the legal person in charge of Agassiz & Compagnie.
In 1846, Agassiz (Agassiz) began to operate a business independently, and relied on family connections in the United States to develop the company in the international market, especially on the other side of the Atlantic. [8]
In 1852, Ernest Francillon, nephew of Auguste Agassiz, came to Saint Imier. With an education background in economics, he gradually gained management authority over the family business.
In 1867, the Longines watch factory located in Es Longines, Saint-Imier, was officially completed under the chairmanship of Ernest Francillon and produced the first movement 20A in the same year. This 20-ligation movement is equipped with an anchor escapement and a mechanism for winding and setting the time. All models produced by the watch factory have the Longines name on the dial. Moreover, all movements are engraved with a flying wing hourglass. [8]
In 1878, with new mechanical technology, Longines produced a simple chronograph movement 20H, which was patented by the watchmaker Alfred Lugrin. This is the first device produced by Longines in terms of timing and measurement. [8]
In 1880, Longines was registered with the Federal Office of Intellectual Property. [9]
In 1888, Longines began to devote itself to the field of high-precision calibration and manufactured the first movement for certified stopwatches, Caliber 21.59. This movement is an improvement on a movement developed in 1878. [8]
In 1889, Longines submitted an application for brand mark protection.
In 1893, it was registered with the United International Office (the World Intellectual Property Organization, the prototype organization of OMPI) and is protected by intellectual property rights worldwide.
In 1899, Longines sponsored the Arctic expedition led by Count Louis Jamanda, providing five pocket watches specially designed for various temperature changes in the polar regions.
In 1912, Longines served as the timekeeper for the Swiss Federal Gymnastics Festival in Basel, Switzerland. This cooperation made Longines the first watchmaker in the world to introduce fully automatic timing and applied In the 80-meter short-distance race, Longines sets electronic operating systems at the starting and finishing points. [9]
In 1913, Longines developed the first movement 13.33Z for a single-button wrist chronograph. This movement has a diameter of 29 mm and is equipped with a 30-minute instant dial with a time measurement accuracy of 1/5 second. [8]
In 1916, Longines broke the inherent shape of the movement and launched a series of oval or square movements assembled on watches. [8]
In 1938, Longines produced the second navigation watch, the Siderograph.
In 1945, the L22A movement was created, symbolizing the birth of Longines’ first fully automatic men’s movement.
In 1952, Longines launched “Photogines”—the first mechanical operating system to combine imaging and timing functions.
In 1953, Longines launched a series of innovative advertising campaigns named "Longines Circle".
In 1954, Longines launched the Conquest series of watches. This was the first series to have its own name, and its manufacturing continued into the 21st century.
In 1957, Longines launched the Flagship watch, using the 30L movement manufactured in-house in 1955. [9]
In 1959, the L360 movement was born.
In 1969, Longines launched Ultra-Quartz, the world’s first quartz watch.
In 1972, Longines launched the "Longines LCD (Longines LCD)", which displays time digitally through an LCD display and an electronic quartz movement. The error of this watch is only about one minute per year. [9]
In 1977, Longines produced the L990 movement.
In 1979, Longines launched the world’s thinnest watch at the time, with a body thickness of less than two millimeters.
In 1982, on the occasion of Longines’ 150th anniversary, the Agassiz “Agassiz” slim gold watch series was launched. [9]
In 1983, through continuous research on miniaturized components, Longines launched the L961 "bagUette" small movement specially designed for women's watches, with a thickness of 1.75 mm.
In 1984, Longines launched the Conquest watch, equipped with a Very High Precision movement. This series of watches is equipped with a temperature compensation function (Thermo-compensation) system, which is 5 to 10 times more accurate than ordinary quartz watches. [4]
In 1989, it became the designated timing and data processing operation of the International Gymnastics Federation and the European Gymnastics Union.
In 1990, La Grande Classique stainless steel series was launched.
In 1997, based on the watches from 1920 to 1930, Longines launched the Longines DolceVita series, and in the same year launched the slogan "A model of fashion and elegance, since 1832" .
On February 19, 2001, a celebration was held to promote a limited series of 990 pieces equipped with the L990 automatic movement.
In 2002, Longines held a party to celebrate Longines’ 170 years of elegance at the Pavillon Ledoyen on the Champs Elysées, and used it to promote three diamond watches - the "Les Elégantes" commemorative edition. surface.
[9]
On June 10, 2021, the Longines Elegant Timepiece Tour will be held in Kunming. [6]
***31 pictures
The development history of Longines
Series of products
Overview
According to the official website of Longines in September 2021, the main products of the Longines brand are watches and sunglasses. [7]
Wristwatches
Longines’ classic watch products include: Fashion Series, Xinyue Series, Dai Chuoweiner Series, Luya Series, Jialan Series, and Military Flag series, Boya series, famous craftsman series, collection series, pioneer series, 1832 series, classic replica series; sports products include: Pioneer series, classic replica military series, classic replica flight series, Concas diving series, Classic re-engraved legendary diving series, Compaq series, Concas series, Concas series V.H.P.
Sunglasses
Longines’ sunglasses products include: classic series, classic replica series, and sports series. [7]
***7 pictures
Longines
Brand Culture
Brand Identity
Longines The Maison uses the flying wing hourglass as its logo, and the inspiration for each watch is closely related to the history of the Longines Maison, highlighting its unique elegant style and scientific and bold technological innovation. The Longines family drew inspiration from the exquisite sophistication of the Art Deco movement and designed barrel-shaped, oval and rectangular movements, creating an aesthetic representative of the refined era. [7]
Longines logo
Values
The timeless elegance created by Longines is based on aesthetic tradition. As a global brand, Longines has followed its inherent traditional value of elegance since its inception. It has faithfully fulfilled its firm commitment as an outstanding watchmaker in more than 130 countries. It is also Longines' constant guide to various global businesses. Two criteria. [10]
Image ambassadors
In 2002, Carina Lau from Hong Kong, Aishwarya Rai from India and Russian actor Olly Venshulov ( Oleg Menshikov) and others are image ambassadors.
In 2005, Aaron Kwok and Lin Chiling were appointed as elegant image ambassadors.
In 2010, Oscar-winning actress Kate Winslet joined the family of Longines Ambassadors of Elegance.
In 2012, Australian actor Simon Baker became a member of the family of Longines Ambassadors of Elegance. [9]
Sports Activities
In 1926, Longines served as the official timekeeper for the Concours Hippique International Officiel held in Geneva, which started the relationship between Longines and equestrian horse racing. long-term relationship. [9]
***2 photos
Longines and Equestrian Horse Racing
Brand Honor
In 1867, held in Paris Won an honorary bronze medal at the World Expo. [9]
In 1885, Longines won its first prize at the International Exhibition in Antwerp. Then he won a series of internationally renowned honors in many cities, including: Brussels in 1897, Paris in 1889, 1900 and 1925, Milan in 1906, Genoa in Italy in 1914, and Bern in Switzerland in the same year. In Philadelphia in 1929 and in Barcelona in 1929, Longines has won a record of 10 Grand Prix Awards and 28 "Medailles d'Or" awards. [9]
In 1900, it won the Grand Prix at the Paris World Expo with its 21.59 movement. [9]
In 1958, Longines entered the “Palace of Elegance” at the Brussels Universal Exhibition.
[9]
In the 1960s, no less than four Diamond Academy Awards were awarded to Longines designs. At the same time, Longines also won the 1964 “Prix d’Honneur” in Lausanne. [9]
In 1972, it won the American LR100 Technology Application Award. [9]
The "Flore Marine" in 1970, the "Vagues" in 1970, the "Cleopatra" in 1975 and the "Volubilis" in 1978 all won the Baden Baden Golden Rose Award. [9]
In 1978, the "Volubilis" Longines watch won the "Baden-Baden Golden Rose" Excellent Design Award. In the same year, the Cleopatra silver watch produced in 1975 won the "Baden-Baden Golden Rose" award. [9]
In 1980, Longines won the Geneva Watch and Jewelry Award "The Montres et Bijoux de Geneve Prize" with a clothespin watch called "Clip". [9]
In 1999, the Longines Daitro Wiener Chronograph won the French “Cadran d’Or” men’s high-end watch category award. [9]
In 2001, the L990 automatic movement Longines won the award "The Watch of the Year". [9]
Founder
The founder of Longines is Ernest Francillon, who is Auguste Agassi Agassiz's nephew. [9]