Live broadcast with goods is a very hot form of e-commerce sales in recent years, which combines live broadcast with commodity sales. In the live broadcast of commodities, successfully drawing new numbers and labels means attracting new audiences and potential consumers to participate in the live broadcast in different ways, and successfully conveying commodity information to the audience by using labels in the live broadcast.

Racine refers to attracting new viewers or potential consumers to pay attention to live broadcast through various channels. For example, broadcasters can promote their live broadcasts through social media, short video platforms, promotional activities and other means, and guide people to pay attention to their accounts, thus attracting more new viewers to participate in the live broadcast.

Tagging success means that the broadcaster uses tagging skills in the live broadcast to effectively guide the audience to pay attention to and buy goods. In the process of live broadcast, broadcasters can use labels to highlight the characteristics, values and preferential information of goods, and attract viewers to pay attention to and buy goods. The use of tags can display the information of goods and purchase links on the live screen through the functions provided by live broadcast software, and can also verbally mention the contents of tags during live broadcast.

By successfully pulling new numbers and labels, live broadcast can attract more new audiences to pay attention to live broadcast and buy goods, and improve sales effect. This is one of the commonly used strategies in live broadcast.