The 9th generation of Li Ning’s Way of Wade’s Marshmallow color scheme has been officially revealed, and there are some purchasing channels online. This pair of shoes, which have not yet been released, has experienced price fluctuations from more than 2,000 yuan to more than 500 yuan. , quite dramatic. Regarding the 9th generation of the whole city, more and more information has been exposed on the Internet. Some netizens said that the 9th generation of the whole city was plagiarized, and they said it with nose and eyes. Brother Gou thinks that this is Li Ning’s most cost-effective basketball shoe in recent years. Why? Plagiarized? Who among the nine generations in the city "copied"?

It’s very funny to say that before the 9th generation was exposed in the city, some people actually said that he looked like this or that, but they didn’t identify them specifically. These days, the high-definition pictures of the 9th generation It's been exposed, and the trolls have started to show off. Let's take a look at the picture. It says it has a nose and eyes, and it's even drawn for you.

First of all, there is no plagiarism in the 9th generation in the city. No one has copied it. This pair of shoes has a particularly original design and a particularly groundbreaking structure. This is unique in the current field of basketball shoes. This This is Brother Gou's point of view. If you insist on saying that he plagiarized it and marked it as above, then Brother Gou has to say it, we can't let novices be deceived.

Let’s look at it bit by bit. The first thing he circled is the smiling face on the toe. He said that this is very similar to the toe of Peak 2.0. It seems to be the same design, but according to the If this logic comes from, then Taiji 2.0 is also plagiarized. In fact, this kind of design with reinforcement on the toe is too common. This design is more or less included in the styles of various brands. There is no need to be so frivolous. .

Look at the anti-rollover area on the forefoot of the shoe. People have marked it. This is the same design as Peak’s flash. Good guy, I call it a good guy. This is an anti-rollover place. The design, and the shape is a straight line, is it plagiarized?

Peak uses a straight-line TPU, does it count as their originality? Who uses and who plagiarizes others? Take a good look at where the straight line of Peak Flash is, and take a look at the flash design as a whole. Besides, plagiarism or not, it makes no sense to look at the problem in isolation.

Then there is the hollow in the midsole, which is said to look like aj34 again. Oh my God, Brother Dog is tired of explaining it, so why are there still people talking about it? The AJ34 midsole is hollowed out to reduce weight. The 9th-generation midsole is called Xin Technology, which is designed based on an arched bridge and plays a role in ejection and shock absorption. The functions of the two things are different. How can we talk about plagiarism or not? It's completely different. If you can't see a hole, it's plagiarism, right?

Looking down, it is said that the design of the shoelace hole position is copied from "NB". This is really funny. Although the dog brother has been strictly trained, it is really funny, because all the There is an "N" in this place in City 9th Generation, so is it plagiarized from "NB"? Then why don’t all the 9 generations in the city write the letter “B”?

Finally, let’s look at the heel of the 9th generation of Quancheng. It was said that it copied the AJ32. In fact, this is the more controversial design of the 9th generation of Quancheng. Da Zhou made the heel into a semi-circular sphere. , a groove is made, and inside is Wade’s Tao rice logo, which makes it look more three-dimensional. But this design is also used on hyperrev2016. The principle is the same. Compared with AJ32, it is more similar.

Let’s not talk about whether this design is good-looking or not. Brother Gou thinks that plagiarism is not necessary. Wade’s Way has a tradition of putting the logo at the back for a long time, such as Wade’s Way 4th generation and The 5th generation and the 9th generation in the city also have this idea, but the form of expression has been slightly changed, but in fact it is still the same principle. What's so good about the 9th generation in the city?

We don’t have to blindly think that the products of Nike and Adidas must be good, and the products of domestic brands must be inferior to others. Li Ning has been making original creations, and its products in recent years have been very strong. This is purposeful** *see. Brother Gou believes that a good design should be universal, so some people may accept it. For example, Li Ning's Yushuai 12 and Nike's Envoy 11 have the same upper structure.

For example, Li Ning’s anti-Wu 1 generation and Nike’s Irving 7 generation have the same design ideas for the forefoot. If according to some people's thinking, whoever comes out first is the original, and whoever comes after is plagiarized, then Nike has definitely plagiarized. It is really not difficult to admit that domestic products are very strong. The 9th generation Marshmallow is a rare and excellent shoe in recent years, beating Nike and Adidas.

First of all, in terms of appearance, the whole city series has been carefully designed since the 6th generation. The 8th generation has reached an unprecedented height, and the 9th generation has improved on it, with a very good appearance. It's beautiful and has very rich details. As a pair of branch-line basketball shoes, it can do this. Brother Gou thinks it's worth it.

Then there is the marshmallow color. Although it has not been around for a long time, it is already a classic color of Wade’s way. It is particularly beautiful when used on shoes, clean and refreshing, and has a strong texture. Generally, shoes with this color scheme are very expensive. Li-Ning chose marshmallow as the first color scheme this time, and naturally consumers responded strongly.

Then there is the ultra-high configuration of the 9th generation in the city, with large-area technology in the forefoot, midfoot technology, and built-in TPU, which is quite reliable in torsion resistance, and the rear palm is very thick Li Ning Yun, the cushioning is enough. Moreover, the area and thickness of the forefoot are very conscientious. It is different from the built-in shoes of Wade's 7th generation and Anti-Wooden 1st generation. Almost all 9th-generation forefoots in the city have a good feedback.

It can be said that this is the pair with the highest configuration in the whole city series. According to reliable information, the marshmallow is still a large product color. Refer to the price trend of the 8 first-release sleepless shoes in the city. The cheapest one may be 300 yuan. , with an average price of about 500 yuan. Aren’t you tempted by such cost-effectiveness?

Victory of Li-Ning’s marketing

Although the 9th generation has not yet been officially launched for sale in the city, Brother Gou feels that the marshmallow has been successful. This is the success of Li-Ning’s marketing and the success of the product. , is the success of the entire brand. Other domestic brands may really not be able to catch up with Li Ning. Now Li Ning is able to connect dots into lines and lines into faces when making products. When a pair of shoes comes out, it is no longer a separate pair of shoes, but a series, a concept, and consumption. What consumers consume is no longer a pair of shoes, but an idea.

Take marshmallows as an example. The color scheme made by Li Ning this time is a classic color scheme. Consumers know it. The 8th generation of marshmallows is limited in the city. The price in the secondary market is about 2,000, which is more than the original color. It’s expensive, and the 7th generation Marshmallow is no longer available. If I want to buy a pair of sneakers with this color, I can only hope for new models that haven’t been released yet. In order to avoid price increases in the future, when the original price in the early stage is or a little lower than the original price, You should take action decisively.

So there was the story of a dealer spending more than 2,000 yuan to buy platform shoes at the beginning. Although many people said that marshmallows are a big product and will definitely be reduced in the future, everyone was still enthusiastic and felt that more than 500, It’s worth buying it for about 600, because the design is there and the configuration is there. The 9th generation in the city is worth this price, so I decided to buy it.

Brother Gou believes that this is the victory of Li Ning’s marketing. With the popularity of the topic in the early stage, it has successfully aroused consumers’ desire to buy, which is very powerful marketing. Of course, all this must be based on a good enough product. The 9th generation of the city has such a big technology. It is the first time that Xian technology appears on basketball shoes. Coupled with the excellent color matching, various factors add up to make it a To get a pair of excellent shoes, you need to be hardworking yourself. This is the foundation of everything.

Having shoes is not enough, Li Ning also made a gift box set, which contains marshmallow-themed clothes and bags. This is connecting the dots into a line. Marshmallow is no longer an independent sneaker color. It is the color matching of a product. It can be used on shoes, clothes, and accessories. Gradually, more of this kind of product will be produced, and everyone will have an idea of ??such a product and consume it. When consumers consume it, they are no longer isolated. Brother Gou feels that Li Ning has a big pattern and this is a victory for the brand.

To sum up, Gou Ge thinks that the 9th generation of Quancheng is really great. Li Ning is now so mature. A single product is excellent enough, the series of products are well-made, and this product has a continuous history. In terms of sex and relevance, the gap with domestic brands such as Anta and Peak may be getting bigger and bigger. Although everyone is making progress, Li Ning is really too strong; the gap with Nike and Adidas may be getting smaller and smaller. Li Ning gives Our surprises may not be too many on the surface, but everyone must understand that every little bit of progress actually affects the whole body. The stronger you are, the harder it is to take a step forward.