What is Tmall flagship store?

Question 1: What does Tmall flagship store mean? I mainly want to ask what the flagship store means. It is a store opened by the brand itself, or authorized to open, and can only sell products of the brand! You cannot sell products of multiple brands

Question 2: What does Tmall’s flagship store and official flagship store mean? For example, the brand Li Ning

There is a flagship store on Tmall

I also have a flagship store

Question 3: What is the difference between the official flagship store on Tmall, the official store, the flagship store... There are three types of stores on Tmall. They are: XXX official flagship store XXX specialty store There are several types of specialty stores:

1. Operate a specialty store authorized to sell branded goods;

2. Operate goods authorized to sell multiple brands and each brand belongs to the same entity Controller's store.

2. Specialized stores refer to stores with two or more branded products under the same investment category on the business platform. There are several types of specialty stores:

1. Specialty stores that operate two or more other people’s brand goods;

2. Those that operate both other people’s brand goods and their own brand goods Specialty stores;

3. Specialty stores that operate two or more private brand products.

3. Flagship stores refer to stores opened by merchants with their own brands (trademarks in R or TM status) on platforms, malls, shopping malls, etc. Flagship stores can have the following types:

1. Operate a brand flagship store with its own brand products;

2. Operate multiple private brand products and all brands belong to the same The brand flagship store of the actual controller;

3. The brand flagship store opened by the owner of a store-type brand (service trademark). The flagship store opened online has a brand direct sales logo.

Question 4: What is the difference between "flagship store" and "official flagship store" on Tmall? What you are asking about are actually flagship stores. XX flagship store and XX official flagship store are both flagship stores

Tmall store types and related requirements

For the first flagship store, the merchant Own brands (trademarks with R or TM status), or exclusive authorization from the rights holder, to enter stores opened on Tmall.

(1) Flagship stores can have the following situations:

Operate a flagship store of private brand products;

Operate multiple private brands Products and each brand belongs to the same actual controller;

Flagship stores opened by the owners of store-type brands (service trademarks); among them, two types of flagship stores, 2 and 3, are only open to Tmall’s active invitation.

(2) The store opening entity must be the brand (trademark) right holder or an enterprise holding an exclusive authorization document issued by the right holder to open a Tmall flagship store;

Article 2 Specialty Store , a store opened by a merchant on Tmall with authorization documents for other people's brands (trademarks with R or TM status).

(1) Specialty stores have the following situations:

Operate a specialty store authorized to sell branded goods;

Operate multiple authorized sales of branded goods. Each brand is a store owned by the same actual controller; the second point of the store is only open to Tmall’s active invitation.

(2) The authorization document issued by the brand (trademark) right holder shall not have geographical restrictions except for certain categories, and the authorization validity period shall not be earlier than December 31, 2013;

Article Santiao specialty stores are stores that sell two or more other people’s or own-brand products (trademarks with R or TM status) under the same business category on Tmall. Only one franchised store can apply for one investment category.

Question 5: What is an official flagship store? You mean Taobao's official flagship store. Official means the public flagship store, which is an image store, which is a larger store.

The official flagship store means that the store is opened by the company itself, or it may be run by an individual, as long as the product is authorized.

Question 6: I saw that some stores on Tmall are called flagship stores, and some are called official stores. flagship store. What's the difference? And what exactly is a flagship store? Flagship store, translated.

The most luxuriously decorated stores usually only operate a relatively series of products or products of a certain brand. The more common ones include cosmetics brand flagship stores, clothing brand flagship stores, glasses flagship stores, furniture brand flagship stores, etc. Recently, IT stores The number of flagship stores for communication products has also increased. Flagship stores have become increasingly popular and are attracting attention from application writers.

Because Tmall’s entry threshold is relatively high, most sellers will label their store names as flagship. In fact, whether it is a flagship store or a so-called official flagship store, if you want to determine the authenticity, you can check it from the partners and other items at the bottom of the homepage of the corresponding brand's official website.

Question 7: The difference between Tmall official flagship store and Tmall flagship store. There are three types of stores on Tmall. They are: XXX official flagship store XXX specialty store There are several types of specialty stores: