? Winter officially entered Nanjing yesterday. Although no snowflakes were seen yet, icy roads were seen outside the Houzaimen wet market this morning.

? Logically speaking, it is inappropriate to talk about beer in winter, but in the northeastern provinces, drinking beer in winter is too common.

? Snow Beer ranks first in production and sales in China. There are 95 factories across the country producing Snow Beer. However, on the official website of China Resources Snow Beer (China) Co., Ltd., the origin of the "Snow Beer" brand is very vague. ：

In 1964, at a product evaluation meeting gathered by Chinese beer authorities, a new product defeated all the old-brand beers in China and won the first place. This beer was named "Snow Beer" because of its rich foam, white as snow, and long-lasting fragrance like flowers.

? The above paragraph does not tell which factory Snow Beer originally came from. Then click on its "Company History" to sort by year, the first one:

On December 16, 1993, Shenyang China Resources Snow Beer Co., Ltd. held a joint venture signing ceremony.

? Then, the birthplace of Snow Beer is naturally Shenyang City, Liaoning Province.

? The original manufacturer of Snow Beer was Shenyang Brewery. Among the few beer labels I have left are several beer labels from Shenyang Brewery, namely Snow Beer (rich color and mellow aroma), Hongmei Snow Beer, Shenyang Shenyang Beer, and Shenyang Fresh Beer. , Snow Brand Shenyang Shenyang Beer (rich color and mellow aroma).

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? Hongmei Snow Beer should be an export product.

? Two strong-colored and mellow beers, the original wort concentration is 16 degrees and 20 degrees respectively, with full stamina. I don’t know its production process, but I’m sure that in that era, its “rich color” was definitely not made with colorants. Judging from its high concentration, the alcohol content is at least 6.5 degrees. For a person like me who is not good at drinking, one bottle will be knocked down.

? The quality of Snow Beer in 1964 won honors, but it cannot be counted among the new Snow Beers that are now blooming everywhere. Everyone knows the reason why huai orange is called tangerine. China Resources, which has quite a background, just used the trademark "Xuehua".

? There is no doubt that Snow Beer has made great achievements in marketing, which is also a very good capital for them. However, the interests of consumers cannot be ignored because of this, otherwise who will be the leader tomorrow? It’s hard to say whether he will be the leader in China’s beer industry.

2014-12-02 20:09:50|?Category:?City Memory

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