Yes, even a trademark that has not been registered can still be promoted in this way.

The TM on the trademark refers to the part of the text or LOGO. A trademark does not mean the ordinary content of an advertisement. It has no legal meaning. In actual use, it is marked as a trademark. TM is the abbreviation of the English name of the trademark.

The words on the trademark R circle refers to a trademark that has been reviewed and approved by the Trademark Office and has received clear protection by law. It enjoys the exclusive exclusive rights of the trademark

We have also encountered this phenomenon. We are giving When customers apply for famous trademarks, they need to go to the Industrial and Commercial Bureau to apply. Our customer is a restaurant. The original old version of the commodity classification table classified catering services into Category 42. After the implementation of the new law, the commodity classification table was changed. Catering services are classified into Category 43, which is the same legally.

And after legally subdividing some of the services in Category 42 in the old version into four categories: 42, 43, 44, and 45, it is clearly stipulated that the services in the above four categories are the same as the original ones. Cross-retrieval of services in Category 42, but the Trademark Section Chief of the Industrial and Commercial Bureau where we went to apply for it said no. You can go to the Trademark Office to issue a certificate, but it is impossible for the Trademark Office to issue a certificate for this item that is expressly stipulated in the law. Yes, later we had no choice but to rely on public relations. We bought several thousand shopping cards for this section chief before submitting the materials to you. It was helpless, hahaha

Don’t be afraid of not having knowledge, just do it I'm afraid that uneducated people will act polite and act according to the rules.

The above information is provided by Beijing Jundu Intellectual Property Office and is for reference only

For more intellectual property information, please refer to the Beijing Jundu website

Beijing Jundu Intellectual Property Office is a company that integrates trademark registration, patent and litigation consulting, copyright registration, customs filing, famous/well-known trademark recognition, brand dynamic monitoring, corporate intellectual property overall planning, intellectual property industry application, brand strategic design planning, It is a domestic research-based service organization that focuses on services in the field of intellectual property and provides a series of intellectual property services such as brand strategy management research, trademark reserve database and brand strategy information database construction.