Yes.

This method is called OEM processing.

That is, the merchant does not produce it himself, but entrusts other production companies to produce it, and the brand is its own.

Entrust OEM companies to be responsible for research and development, design, and market development.

Dealers can formulate the most appropriate marketing plan based on their actual situation. When problems or changes in the plan or market are discovered, they can adjust the plan and formulate countermeasures as quickly as possible.

Profit margins can be controlled by oneself, eliminating many troubles such as disagreements between manufacturers, and calmly dealing with complex and ever-changing business wars with the fastest response and the highest efficiency.

Manufacturers can make fuller use of their own resources to achieve the purpose of improving efficiency. In this way, manufacturers can truly complement each other and achieve a win-win situation.

Extended information:

1. Benefits:

1. Reduce investment in fixed assets such as plants and equipment;

2. No need With a lot of money, you can have your own products;

3. Concentrate on design, research and development, and sales, saving time and cost investment;

4. You can give full play to your own advantages and Handing over production-related technologies and work to professional companies can improve product quality and shorten production cycles.

2. Disadvantages:

1. OEM production is actually just a kind of brand colonization phenomenon.

2. OEM production is a parasitic phenomenon that has existed since the concept of branding. It originated in developed countries. It was originally a game rule for large companies with independent brands and market advantages to find partners to jointly produce in order to reduce production costs and increase brand added value.

3. In view of this, some brand companies have slowly extended their vision and tentacles to developing countries, especially backward areas in developing countries centered on manufacturing, and used market advantages to obtain the required processing locations. huge resources.

4. In the case of limited orders, their OEM manufacturers competed fiercely, sacrificing their own profits to lower each other's prices, resulting in competition among OEM manufacturers to attract orders from each other.

5. This inert disadvantage caused by OEM processing itself has greatly hindered the enthusiasm and self-confidence of processing enterprises to create their own brands, and also greatly weakened the competitiveness of OEM enterprises.

Baidu Encyclopedia-OEM processing